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Krystal Scanlon
Krystal Scanlon
Marketing on Platforms
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Marketing on Platforms
Los anunciantes tendrán que esperar para encontrar publicidad de búsqueda en TikTok
Marketing on Platforms
Marketers are going to have to wait for search advertising on TikTok
Marketing on Platforms
Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO
Member Exclusive
Pitch deck: How TikTok is courting advertisers
Marketing on Platforms
Social commerce is in the cards for Reddit this year
Marketing on Platforms
Is Snapchat’s latest ad offerings enough to steal ad dollars?
Navigating Economic Instability
What downturn? In real terms, ad spending is doing just fine
Marketing on Platforms
Six months into Elon Musk’s Twitter takeover — here’s what we know so far about his plan
Marketing on Platforms
Elon Musk targets smaller advertisers by forcing them to pay for verification to run ads on Twitter
Marketing on Platforms
El resumen: Cómo Snapchat sentó las bases para un reinicio ante usuarios y anunciantes
Marketing on Platforms
The rundown: How Snapchat laid the groundwork for a reset to users and advertisers
Marketing on Platforms
Short-form video ad boom may not be great for TikTok (eventually)
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