Krystal Scanlon

Krystal Scanlon

The Creator Economy

Influencer or creator? Here’s how marketers can know who to hire
Brand Safety

Argumentos a favor y en contra de la seguridad de las marcas
Brand Safety

The case for and against brand safety
Brands in Culture

He aquí la anatomía de la temporada de anuncios navideños de 2023
Brands in Culture

Here is the anatomy of the 2023 Christmas ad season
Business of TV

From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy
Marketing on Platforms

The Rundown: TikTok 2024 spending
Marketing on Platforms

Cómo planea TikTok asegurarse dólares publicitarios para la temporada navideña de este año
Marketing on Platforms

How TikTok plans to secure ad dollars for this year’s holiday season
Marketing on Platforms

Un año cumplido: Detalles de X (antes Twitter) y su complicada relación con los anunciantes.
Marketing on Platforms

One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers
Español

TikTok promociona sus audiencias personalizadas entre los anunciantes para impulsar las ventas del Black Friday y el Cyber Monday
Marketing on Platforms

TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales

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