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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Krystal Scanlon
Krystal Scanlon
Marketing on Platforms
Todo lo que necesitas saber sobre Reddit tras la salida a bolsa de la plataforma
Marketing on Platforms
The Rundown: Everything you need to know about Reddit as the platform goes public
Marketing on Platforms
Cómo LinkedIn se ha convertido silenciosamente en la plática de la comunidad de creadores de contenido
Marketing on Platforms
How LinkedIn has quietly become the talk of the content creator community
Marketing on Platforms
While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
Marketing on Platforms
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
Español
La posible prohibición de TikTok en EE.UU. sacude a los especialistas de marketing y estimula los planes de contingencia
Marketing on Platforms
Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign
Marketing on Platforms
Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
Marketing on Platforms
Reddit looks to build out sales efforts, ad offerings ahead of IPO
Marketing on Platforms
Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI
Super Bowl
Cómo Taylor Swift le dio esplendor a los planes de los anunciantes en el Super Bowl
Super Bowl
How Taylor Swift lit up advertisers’ Super Bowl playbooks
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