Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Two years post acquisition, and X’s relationship with advertisers has never been more complex
Marketing on Platforms

Spotify tunes up its ad tech as it looks to attract even more ad dollars
Marketing on Platforms

X is set to expand its NFL content partnership with new portal
Marketing on Platforms

Tensions rise as WFA grapples with Musk’s lawsuit, splitting members
Marketing on Platforms

How the Biden-Harris administration revitalized the White House’s digital strategy
Marketing on Platforms

As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
The Creator Economy

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
Marketing on Platforms

TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
Marketing on Platforms

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
Marketing on Platforms

As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
Marketing on Platforms

X brings back its transparency report for the first time since 2021
Marketing on Platforms

TikTok looks to turn search queries into ad dollars with keyword targeting tool
Marketing on Platforms

Legal battle aside, here’s all you need to know about TikTok right now

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