Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

While Biden signs the TikTok bill, marketers still aren’t panicking
Retail Revolution

Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
Marketing on Platforms

Inside X’s latest, desperate attempt to beguile advertisers
Marketing on Platforms

Meta’s Threads expected to have ads this year
Marketing on Platforms

Meta advertisers are adrift in adversity as bug-filled problems persist
Publishing in the Platform Era

Snapchat’s relationship with publishers is still pretty complicated
Brand Safety

Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
Marketing on Platforms

Todo lo que necesitas saber sobre Reddit tras la salida a bolsa de la plataforma
Marketing on Platforms

The Rundown: Everything you need to know about Reddit as the platform goes public
Marketing on Platforms

Cómo LinkedIn se ha convertido silenciosamente en la plática de la comunidad de creadores de contenido
Marketing on Platforms

How LinkedIn has quietly become the talk of the content creator community
Marketing on Platforms

While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
Marketing on Platforms

TikTok’s potential U.S. ban stirs marketers, spurs contingency planning

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