Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans
Marketing on Platforms

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
Member Exclusive

Pitch deck: Here’s how Amazon has been selling its DSP so far this year
Marketing

Perplexity has offered ads for half a year — marketers already want scale
Navigating Economic Instability

Q2 brought calm, but not confidence as CMOs spend with caution
Generative AI

OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads
WTF Series

WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
Marketing on Platforms

As Pinterest improves ad platform, advertisers continue to increase spend
Marketing on Platforms

In Graphic Detail: How YouTube redrew the TV map
Strategizing for the Future

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
Marketing on Platforms

Ad dollars stay the course on TikTok, ban or no ban
Data Regulation

What if Google isn’t forever? Marketers grapple with a platform in flux
The Programmatic Marketer

Advertisers may be pulling back – just not from Amazon

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