Krystal Scanlon

Krystal Scanlon

The Creator Economy

Mythbuster: Top 10 platform creator fund fallacies debunked
Managing Through Crisis

Ad execs are now working as Trump tariff policy translators for advertisers
Marketing on Platforms

How Substack is redefining trust and safety by creating a new division of ‘standards’
Marketing on Platforms

Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
Marketing on Platforms

Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
Marketing on Platforms

Ad-free platform Substack isn’t ruling out ads after all
Marketing on Platforms

Meta moves into controversial ad space: principal-based trading
Generative AI

Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
Marketing on Platforms

Why Substack offers creators money to transfer their audience to its platform
Marketing on Platforms

YouTube’s social commerce bet: Still in the game, but playing the long strategy
Managing Through Crisis

TikTok ad prices fall as uncertainty keeps some advertisers away
Marketing on Platforms

As YouTube turns 20, here are the numbers you need to know
Marketing on Platforms

YouTube reveals how Shows will help to push creators’ episodic content

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