Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

TikTok invests in growing team to build out search ads as spending grows
Marketing on Platforms

Google is slowly opening its black box — but marketers aren’t so convinced
Member Exclusive

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
The Creator Economy

Another sign the creator economy is growing up: brands hiring agencies of record
Marketing on Platforms

Instagram offers a new guide to advertisers to convince them to try out its creator marketplace
Strategizing for the Future

Google’s YouTube overtures gain traction among marketers refocusing on brand investments
The Creator Economy

In Graphic Detail: Inside the state of the creator economy industrial complex
Marketing on Platforms

The next browser wars are here — and AI wants the ad dollars too
Marketing on Platforms

‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X
Marketing on Platforms

Questions swirl after X CEO Linda Yaccarino departs from the platform
Member Exclusive

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns
Data Regulation

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
The Programmatic Marketer

As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future

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