Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
Marketing on Platforms

‘Not an easy ride’: Ban anxiety triggers TikTok execs to rethink their next moves
Marketing on Platforms

Here are the cases for and against AI agents
Marketing on Platforms

Marketers question TikTok ban refunds ahead of Supreme Court debate
The 2025 Notebook

Here’s what you need to know about Perplexity’s Andrew Beck — the exec convincing advertisers to get involved
Marketing on Platforms

Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
Marketing on Platforms

LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
Marketing on Platforms

Marketers prepare for a world without TikTok as ban nears
Marketing on Platforms

X tries to win back advertisers with self-reported video stats
Publishing in the Platform Era

How Bluesky hopes to win over publishers (and users)
Navigating Economic Instability

2024 was a trillion dollar year that signals slower days ahead
Marketing on Platforms

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
Marketing on Platforms

Bluesky uncovered: separating myth from reality in its post-election surge

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