Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Inside Linda Yaccarino’s first 12-months as X’s CEO
Digiday @ Cannes

At Cannes Lions 2024, TikTok doesn’t talk about a U.S. ban
Digiday @ Cannes

LinkedIn eyes B2C marketers as it looks to increase ad dollars
Marketing on Platforms

While Meta, X step back from publishers, TikTok sees them as an opportunity
WTF Series

WTF is a financial media network?
Retail Revolution

Even financial services businesses want a piece of the ad pie now
Marketing on Platforms

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
Marketing on Platforms

TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools
Member Exclusive

Pitch deck: How Amazon is talking to marketers about Performance+
Marketing on Platforms

Behind closed doors: the intrigue and reality of platform marketer councils
Marketing on Platforms

X boasts 8 billion daily video views as it pushes to become video-first
The Creator Economy

Inside the debate among marketers for and against virtual influencers
Marketing on Platforms

Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell

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