Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t
Generative AI

From hatred to hiring: OpenAI’s advertising change of heart
Marketing on Platforms

TikTok ad execs are finally talking — just enough to keep Q4 intact
Marketing on Platforms

TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets
The Creator Economy

In graphic detail: How AI is going to shape influencer marketing next year
The Creator Economy

The creator is splintering as AI forces a new reckoning
Marketing on Platforms

Snap’s offering incentives to boost uptake of its Sponsored Snaps
Marketing on Platforms

Even with a new U.S. TikTok deal in sight, marketers feel uneasy
Member Exclusive

Pitch deck: How Google is responding to advertisers’ concerns about AI Max
Marketing on Platforms

When it comes to Perplexity’s ad business, the platform is at a crossroads
Marketing on Platforms

Netflix turns to Amazon to make its ads easier to buy
Marketing on Platforms

The definitive Digiday guide to what’s in and out for platforms
Marketing on Platforms

Why one exec thinks creators is a real key to Snap flourishing

<
1
…
3
4
5
6
7
…
30
>