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Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
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Krystal Scanlon

Krystal Scanlon

Krystal Scanlon

  • Marketing on Platforms

    GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty

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    The Rundown: What is Causeway Solutions?

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    Lawsuits against GARM call into question the politics behind brand safety

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    Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear

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    X takes legal action against advertisers to challenge media status quo

  • Marketing on Platforms

    X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever

  • Generative AI

    While AI isn’t bad, it does have a serious branding problem

  • Marketing on Platforms

    X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition

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    The Rundown: Despite the competition, why is everyone talking about YouTube?

  • Advertising around Politics

    Where Kamala Harris and Donald Trump stand on big tech issues

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    The Guardian moves closer to being a reader-supported business as it launches new cooking app

  • Marketing on Platforms

    Advertisers don’t seem too tempted by Meta putting ads on Threads

  • political chaos
    Advertising around Politics

    Platforms struggle with misinformation and exploitation amid Trump assassination attempt

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