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‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
Media
Marketing
Media Buying
Future of TV
Special Projects
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Krystal Scanlon
Krystal Scanlon
Marketing on Platforms
GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty
Marketing on Platforms
The Rundown: What is Causeway Solutions?
Marketing on Platforms
Lawsuits against GARM call into question the politics behind brand safety
Brand Safety
Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear
Marketing on Platforms
X takes legal action against advertisers to challenge media status quo
Marketing on Platforms
X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
Generative AI
While AI isn’t bad, it does have a serious branding problem
Marketing on Platforms
X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition
Business of TV
The Rundown: Despite the competition, why is everyone talking about YouTube?
Advertising around Politics
Where Kamala Harris and Donald Trump stand on big tech issues
Publishing in the Platform Era
The Guardian moves closer to being a reader-supported business as it launches new cooking app
Marketing on Platforms
Advertisers don’t seem too tempted by Meta putting ads on Threads
Advertising around Politics
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
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