Krystal Scanlon

Krystal Scanlon

Experimental Channels

BeReal is challenged to keep marketers’ attention without robust advertising offerings
Marketing on Platforms

Priorizando TikTok, las agencias dejan de crear contenidos para Instagram y YouTube
Marketing on Platforms

Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube
Marketing on Platforms

Here is how much TikTok, Meta and other social platforms are paying creators
Marketing on Platforms

El último lanzamiento de productos publicitarios de TikTok busca facilitar la vida de los creadores y de los anunciantes
Marketing on Platforms

TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part
Marketing on Platforms

TikTok sigue siendo el favorito de las marcas a pesar de sus dramas geopolíticos
Marketing on Platforms

TikTok continues to be a brand marketer darling despite its geopolitical dramas
Marketing on Platforms

Las limitaciones de Snapchat están pasando factura y los publicistas lo notan
Marketing on Platforms

Snapchat’s limitations are finally catching up — and marketers are noticing
Retail Revolution

Why Facebook, Instagram and TikTok have stepped back from social commerce

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