Krystal Scanlon

Krystal Scanlon

Looking Back/Ahead to 2024

TikTok’s ghosts of Christmas past, present and future
Marketing on Platforms

Anunciarse en X ahora mismo podría no ser del todo malo, para algunos
Marketing on Platforms

Advertising on X right now might not be all bad – for some
Marketing on Platforms

Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it
Marketing on Platforms

¿Es éste el adiós definitivo de X (antes Twitter) a los grandes anunciantes? Parece que sí
Brand Safety

Aumenta la preocupación por la seguridad de las marcas con el retiro de X (antes Twitter) de la auditoría del MRC
Brand Safety

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit
The Creator Economy

Influencer or creator? Here’s how marketers can know who to hire
Brand Safety

Argumentos a favor y en contra de la seguridad de las marcas
Brand Safety

The case for and against brand safety
Brands in Culture

He aquí la anatomía de la temporada de anuncios navideños de 2023
Brands in Culture

Here is the anatomy of the 2023 Christmas ad season
Business of TV

From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy

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