Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

While Meta, X step back from publishers, TikTok sees them as an opportunity
WTF Series

WTF is a financial media network?
Retail Revolution

Even financial services businesses want a piece of the ad pie now
Marketing on Platforms

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
Marketing on Platforms

TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools
Member Exclusive

Pitch deck: How Amazon is talking to marketers about Performance+
Marketing on Platforms

Behind closed doors: the intrigue and reality of platform marketer councils
Marketing on Platforms

X boasts 8 billion daily video views as it pushes to become video-first
The Creator Economy

Inside the debate among marketers for and against virtual influencers
Marketing on Platforms

Amazon, Apple, Oracle rumored to be potential TikTok buyers if ByteDance is forced to sell
Marketing on Platforms

While Biden signs the TikTok bill, marketers still aren’t panicking
Retail Revolution

Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
Marketing on Platforms

Inside X’s latest, desperate attempt to beguile advertisers

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