Krystal Scanlon

Krystal Scanlon

The Creator Economy

It takes a village: A look at the hidden teams behind successful creators
Experimental Channels

What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok
Marketing on Platforms

TikTok discourse exposes need for U.S. federal privacy legislation
Marketing on Platforms

TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
Marketing on Platforms

De todas las preocupaciones que los profesionales del marketing pueden (o no) tener sobre TikTok en este momento, el píxel no es una de ellas
Marketing on Platforms

Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn’t one of them
Marketing on Platforms

As its future hangs in the balance, TikTok tries to keep advertisers on its side
Marketing on Platforms

When it comes to TikTok, some marketers proceed with caution
The Creator Economy

Short-form video needs better monetization, creator funds aren’t the way to do it
Marketing on Platforms

Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
Marketing on Platforms

Pinterest’s quiet battle for ad dollars is getting louder
Marketing on Platforms

YouTube Shorts ad payouts to creators highlights deeper monetization woes
Marketing on Platforms

La última amenaza de prohibición de TikTok ha hecho que los profesionales del marketing estén alerta

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