Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO
Member Exclusive

Pitch deck: How TikTok is courting advertisers
Marketing on Platforms

Social commerce is in the cards for Reddit this year
Marketing on Platforms

Is Snapchat’s latest ad offerings enough to steal ad dollars?
Navigating Economic Instability

What downturn? In real terms, ad spending is doing just fine
Marketing on Platforms

Six months into Elon Musk’s Twitter takeover — here’s what we know so far about his plan
Marketing on Platforms

Elon Musk targets smaller advertisers by forcing them to pay for verification to run ads on Twitter
Marketing on Platforms

El resumen: Cómo Snapchat sentó las bases para un reinicio ante usuarios y anunciantes
Marketing on Platforms

The rundown: How Snapchat laid the groundwork for a reset to users and advertisers
Marketing on Platforms

Short-form video ad boom may not be great for TikTok (eventually)
Experimental Channels

TikTok sister app Lemon8 looks to creators to help it grow to the next level
The Creator Economy

It takes a village: A look at the hidden teams behind successful creators
Experimental Channels

What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

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