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Advertisers react to holiday creep by pushing TV spend earlier
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10 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
SECURE YOUR SEAT
Kristina Monllos
Kristina Monllos
Retail Revolution
How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes
Member Exclusive
Marketing Briefing: With pressure mounting on Q4, some marketers are planning to roll out holiday sales early
The Confessions
‘The worst of both worlds’: Confessions of an agency HR exec on the push and pull of returning to the office
Member Exclusive
Marketing Briefing: With the World Cup nearing in fourth quarter, marketers are weighing the complications and opportunities
Brands in Culture
Aerie boosts spending for paid social, influencers as it continues to use un-retouched photos for ads
Member Exclusive
Marketing Briefing: Despite more pressure on Q4 this year and the start of ’23, marketers are taking it ‘one month at a time’
Brands in Culture
How a DTC orthotics brand is advertising to people ‘while they’re walking’ to get in front of them ‘when they feel foot pain’
Member Exclusive
Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency
Marketing on Platforms
How Olaplex is looking to ‘fuel’ its organic growth on TikTok with a paid approach
Brands in Culture
American Eagle taps Roblox, Meta Quest 2 to get in front of Gen Z shoppers
Marketing on Platforms
El litigio entre Twitter y Musk se complica: publicistas buscan entender los detalles de las denuncias contra la compañía para responder a anunciantes
Marketing on Platforms
‘Further complicate the Twitter-Musk litigation’: Ad execs seek to understand specifics of Twitter whistleblower’s claims for advertisers
Member Exclusive
Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty
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