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Kristina Monllos
Kristina Monllos
Brands in Culture
Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales
Member Exclusive
Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world
WTF Series
WTF is marketing mix modeling?
The Creator Economy
Village Marketing founder Vickie Segar predicts shifts in influencer marketing, other trends after WPP acquisition
Member Exclusive
Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine
Brands in Culture
‘Prove success in the Bay Area’: Alaska Airlines is increasing its advertising in California with hopes of doing so nationally
Marketing on Platforms
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
Agency Culture
‘Never not on a pitch’: Staffers feel burnout amid agency pressure to pitch new business with fewer resources
Member Exclusive
Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’
Member Exclusive
Marketing Briefing: Will Coinbase’s Super Bowl QR code stunt make marketers rethink their ROI metrics for the big game?
Brands in Culture
‘Maximizing consumer engagement’: How DraftKings is using its Super Bowl advertising to differentiate and lift consumer engagement
Brands in Culture
‘Massive growth of hot and spicy snacks’: Frito-Lay’s SVP of brand marketing on the Super Bowl, turning Flamin’ Hot from a flavor to a brand
Member Exclusive
Marketing Briefing: Why marketers are using sweepstakes, prizes to gamify their Super Bowl advertising
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