Kimeko McCoy

Kimeko McCoy

The Creator Economy

Why video conference app Webex is betting big on influencer marketing
Marketing on Platforms

‘A symbiotic relationship’: Why social media platforms are getting in front of the growing creator economy
Agency Culture

‘We are also living and walking through it’: Black diversity execs weigh in on changing DE&I leadership, intersectionality
Marketing on Platforms

Platforms roll out tipping features, vying for user engagement and ad dollars
Marketing on Platforms

Why a pet insurance brand pivoted to earned media for brand awareness during the pandemic
Marketing on Platforms

Cheat Sheet: Twitter rolls out Fleet ads, testing full-screen advertising
Agency Culture

After a decade of being othered, here’s why this publicist started an agency for ‘misfits’
Marketing on Platforms

As TikTok becomes pay-to-play, marketers remain bullish on organic strategy
Agency Culture

‘I am not the head of diversity’: Looking back at ’20 and into ’21, R/GA’s Jai Tedeschi discusses operationalizing DE&I initiatives
Marketing on Platforms

To keep up with mobile shoppers, Peace Out Skincare brand invests in SMS marketing
Brands in Culture

‘We can’t pretend like we didn’t just go through a global pandemic’: Alcohol brands cautiously optimistic about new messaging
Brands in Culture

‘2022 is still a question’: Why in-person events aren’t on the agenda any time soon for Adobe CMO Ann Lewnes
Marketing on Platforms

‘I don’t think their outlook is dire’: Why a return to in-person events hasn’t deterred marketers on Clubhouse

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