Kimeko McCoy

Kimeko McCoy

Brands in Culture

‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing
Audio Anywhere

No major plays yet: Why Clubhouse has yet to become part of the brand social playbook
Brands in Culture

‘This thing passed and then you said something’: Brands pressured on new Georgia voting law amid evolving consumer expectations
Marketing on Platforms

‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy
Marketing

Scouting report: Buy-side pros evaluate winners, challengers in retail media
Marketing on Platforms

‘She can move mountains’: How Jeremi Gorman brought collaboration to the forefront at Snap
Audio Anywhere

‘Communicate quickly and effectively’: Why agencies are hiring Clubhouse managers
Brands in Culture

Fitness brands look to organic, short-form video to connect with remote consumers
Digiday @ SXSW

Digital marketing strategies take center stage at this year’s virtual SXSW
Audio Anywhere

‘The right place to launch’: Why a new voice-based platform is using SXSW to introduce the app
The Creator Economy

‘A cost-effective option’: Why DTC brands are believing in micro-influencers
Brands in Culture

As digital ad landscape crowds and pandemic looms, DTC storage brand looks to in-person experiential marketing
The Confessions

‘Standard empathy tactics go a long way’: Confessions of a former marketer on motherhood and getting laid off

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