Kimeko McCoy

Kimeko McCoy

The Creator Economy

‘Influencers don’t necessarily feel scared’: How a cannabis brand is using influencers to reach shoppers on social media
Marketing

‘A better way to go than some digital’: Why a regional real estate brand is spending more in OOH advertising
Marketing on Platforms

‘Now we work with thousands’: How getting on TikTok transformed this drink brand’s influencer strategy
Equality and Opportunity

‘We need to have people sitting at the table’: Black marketing firm founder Danielle Reid talks the future of DE&I in marketing
Experimental Channels

Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race
Marketing

‘A return to the basics’: Why a subscription box DTC brand is leveraging TV advertising for the first time
Equality and Opportunity

‘The dollars are not where they need to be’: A minority, woman-owned media company isn’t begging for ad support, but still sees room for change
Marketing

‘I’m ambitious for us’: How Peloton CMO Dara Treseder made community her selling point
Retail Revolution

‘We’re all figuring out what our new reality is’: How DTC underwear brand Thinx is diversifying its media mix with more OOH
Marketing on Platforms

‘It’s where our key customers are’: Why a DTC shoe brand spends big on Instagram and Facebook
Marketing

‘This Delta situation has humbled everyone in the live industry’: How experiential marketers are navigating a new wave of COVID-19 cases
Brands in Culture

‘Every brand has a purpose’: A collective of women’s health brands rally against Texas’ new abortion law
Privacy

Cheat Sheet: Why email marketers are calling Apple’s iOS 15 update ‘a proverbial nail in the coffin’

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