Kimeko McCoy

Kimeko McCoy

Digiday @ SXSW

Digital marketing strategies take center stage at this year’s virtual SXSW
Audio Anywhere

‘The right place to launch’: Why a new voice-based platform is using SXSW to introduce the app
The Creator Economy

‘A cost-effective option’: Why DTC brands are believing in micro-influencers
Brands in Culture

As digital ad landscape crowds and pandemic looms, DTC storage brand looks to in-person experiential marketing
The Confessions

‘Standard empathy tactics go a long way’: Confessions of a former marketer on motherhood and getting laid off
Retail Revolution

As consumers migrate to e-commerce, marketers are increasing email marketing efforts
Future of Work

Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance
Brands in Culture

Preserving a ‘belly-to-belly’ business culture with targeting: Why Re/Max is leaning into addressable TV
Retail Revolution

How a DTC wine brand is finding first-party data in SMS
Retail Revolution

‘Endless digital shelf’: Why some DTC brands are doubling efforts on Amazon
Equality and Opportunity

Black-owned agency Six Cinquième wants to be ‘more than a trend’ after uptick in business amid social unrest
Retail Revolution

‘De-risk the path forward’: Why Dr. Squatch sees value in Snapchat as it diversifies its media mix
Brands in Culture

‘Order booze from your phone’: Why brands like Guinness, Babe Wine see advertising value on Drizly

<
1
…
38
39
40
41
>