Kimeko McCoy

Kimeko McCoy

Retail Revolution

How a DTC wine brand is finding first-party data in SMS
Retail Revolution

‘Endless digital shelf’: Why some DTC brands are doubling efforts on Amazon
Equality and Opportunity

Black-owned agency Six Cinquième wants to be ‘more than a trend’ after uptick in business amid social unrest
Retail Revolution

‘De-risk the path forward’: Why Dr. Squatch sees value in Snapchat as it diversifies its media mix
Brands in Culture

‘Order booze from your phone’: Why brands like Guinness, Babe Wine see advertising value on Drizly
Future of Work

‘This is about the future of office space’: Agencies pivot to virtual war rooms for major events
Marketing on Platforms

What a $5.5 million Super Bowl ad can buy in digital media
Retail Revolution

Another DTC brand diversifies media strategy amid ‘looming fear of being solely dependent on Facebook’
Retail Revolution

‘Crafting the brand’: How former Huge CEO is pivoting from agency background in service of DTC life insurance startup
Brands in Culture

‘Bringing those experiences’: Why Verizon will use Fortnite, digital activations to boost Super Bowl spend
Brands in Culture

‘A regular drum beat of content’: How brands like Chobani are using TikTok to reach new audiences
Brands in Culture

‘Everything was done in stages’: How Covid-19 impacted DoorDash’s first Super Bowl spot
Brands in Culture

‘Consumers expect brands to act’: Why defining voice and values has become crucial for marketers amid crises

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