Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

‘Make the most of the opportunities where they really exist’: Why F’real is dipping into mobile game marketing
Marketing on Platforms

Clubhouse starts monetization, but startups and influencers may beat them to it
Brands in Culture

As more people turn to online shopping, legacy retailer Bed, Bath & Beyond leans into omni-channel digital strategy
Managing Through Crisis

Brands rethink their in-housing plans after tactic was ‘put on ice’ amid pandemic
The Confessions

‘I felt like I was pushed into being a stay-at-home mom’: Confessions of a former ad exec on being fired after becoming a mother
Marketing

‘The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person
Marketing on Platforms

This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation
Brands in Culture

‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing
Audio Anywhere

No major plays yet: Why Clubhouse has yet to become part of the brand social playbook
Brands in Culture

‘This thing passed and then you said something’: Brands pressured on new Georgia voting law amid evolving consumer expectations
Marketing on Platforms

‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy
Marketing

Scouting report: Buy-side pros evaluate winners, challengers in retail media
Marketing on Platforms

‘She can move mountains’: How Jeremi Gorman brought collaboration to the forefront at Snap

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