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Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
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Kimeko McCoy
Kimeko McCoy
Privacy
Cheat Sheet: Why email marketers are calling Apple’s iOS 15 update ‘a proverbial nail in the coffin’
Marketing on Platforms
‘Everything will be home-centric’: How Walmart is using interior design to tap into TikTok’s Gen Z audience
The Confessions
‘We don’t have to deal with the microaggressions’: Confessions of a marketer on returning to in-person work as a woman of color
Beyond Ads
How small, digitally native brands are navigating iOS14 changes across the paid social media landscape
Marketing
‘Stand for something bigger’: Angi’s new CMO talks brand purpose in 2021 and beyond
Agency Culture
‘Light at the end of the tunnel’: Inside one digital agency’s attempt to keep company culture intact in the midst of a pandemic
Marketing on Platforms
‘The audience potential is huge’: Why DTC drink ware brand BruMate is taking a second look at SMS marketing
Agency Culture
‘It’s just a new way of thinking’: Why consulting firm We Are Rosie is paying departing employees
Marketing
‘Everyone has a vested interest’: With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns
Marketing on Platforms
Media buyers weigh in on the leaders and challengers on the social media landscape
Marketing on Platforms
‘Advertisers are starting to lose trust’: Why media buyers say Facebook is losing its grip on social ad spend
The Confessions
‘This is the equivalent of free beer’: Confessions of a strategist on how wellness platitudes aren’t enough to curb burnout
Experimental Channels
‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising
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