Kimeko McCoy

Kimeko McCoy

Brands in Culture

Por qué Spotify hace de ‘Wrapped’ su momento de marketing del año
Brands in Culture

Why Spotify makes Wrapped its annual marketing moment
Marketing on Platforms

How Philadelphia Cream Cheese is finding its place on Reddit
The Confessions

‘Fear of saying the wrong thing is eating us alive’: Confessions of an Iranian-American advertiser on the industry’s silence on Iranian women’s rights
Marketing on Platforms

Why American Express invests in TikTok ahead of Small Business Saturday
Marketing

DTC reproductive brand ups video ad investment to get in front of more eyeballs
Business of TV

How a DTC shoe brand is spending more on ads across the small screen to become less reliant on Facebook
Experimental Channels

Could BeReal be the first successful social media channel to grow without ad support?
The Confessions

‘I’m burning money’: Confessions of an ad exec on the current volatile digital ad landscape
Agency Culture

‘A big battery in my back’: Why Junae Brown calls herself the Beyoncé of marketing
Marketing on Platforms

Canon vuelve a la publicidad en televisión después de casi una década
Marketing

Canon returns to TV advertising after nearly a decade
Marketing on Platforms

La mujer que hace que TikTok funcione para las agencias creativas

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