Kimeko McCoy

Kimeko McCoy

WTF Series

WTF is Digital Twinning?
The Creator Economy

The definitive guide to what’s in and out for influencer marketing in 2023
Generative AI

AI’s black box problem has clients cautious but curious, agency execs say
Brands in Culture

El regreso de los Spongmonkeys: Cómo Quiznos utiliza la nostalgia para renovar sus esfuerzos de marketing
Brands in Culture

Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts
Experimental Channels

Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards
The Creator Economy

FTC updates prompt influencer marketing to revisit murky practices, avoid hot water for failure to disclose ads
Marketing on Platforms

Here are the cases for and against the so-called unhinged social media manager
Marketing on Platforms

Why Google’s head of ad tools in the Americas thinks the AI revolution is a good problem
The Creator Economy

The case for and against micro-influencers
Marketing on Platforms

As cannabis advertising goes mainstream, guidelines take shape
Marketing on Platforms

‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors
Marketing on Platforms

Meta’s Alvin Bowles on next steps for Reels ads

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