Kimeko McCoy

Kimeko McCoy

The Creator Economy

Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget
Future of Measurement

Why advertisers are still waiting on the CTV promised land
Marketing on Platforms

Why DOOH is a big draw for startups and direct response marketers
Audio Anywhere

With podcast advertising maturing, more mainstream brands want in on growth
Marketing on Platforms

Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
Marketing on Platforms

A medida que TikTok se convierte en un motor de búsqueda, los grandes minoristas, incluidos concesionarios de automóviles, cosechan beneficios
Marketing on Platforms

As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits
The Confessions

Confessions of a social media entrepreneur on the pressure to constantly create content
Evolving Agencies

Fragmented media landscape changes what clients expect from PR agencies
Social Fragmentation

How fragmentation has changed hiring in social media
Social Fragmentation

How social fragmentation is creating more opportunities for advertisers
Experimental Channels

Los anunciantes siguen apostando por Google mientras TikTok y Bing, impulsados por la IA, intentan convertirse en competidores de búsqueda
Experimental Channels

Advertisers remain committed to Google as TikTok and AI-powered Bing try to become search competitors

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