Kimeko McCoy

Kimeko McCoy

Equality and Opportunity

Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year
Experimental Channels

Why some advertisers are reconsidering old school marketing channels
Equality and Opportunity

Why Black creators say relationships with platforms remain strained
The Confessions

‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’
Marketing on Platforms

How advertisers are building up their cannabis ad budgets as marijuana regulations loosen
The Commerce Media Era

‘Black Twitter was the cookout’: Marketers hope to find new communities of color on Twitter alternatives
Brands in Culture

How cannabis culture is becoming a bigger part of Jack in the Box’s marketing strategy
Member Exclusive

Marketing Briefing: Buyers, marketers call FB glitch that spiked CPMs, cratered performance ‘Groundhog Day’
Experimental Channels

Cómo un importante número de franquicias de KFC refuerzan su estrategia de marketing con SMS
Experimental Channels

How a major KFC franchisee is bolstering its marketing strategy with SMS
Marketing on Platforms

Por qué Google dice que su Performance Max basado en IA no es una solución similar a una ‘caja negra’
Marketing on Platforms

Why Google says its AI-powered Performance Max isn’t another black box solution
Marketing on Platforms

The fate of Black Twitter remains unclear after Elon Musk’s platform takeover

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