Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Por qué Athleta archivó la mayor parte de su cuenta de Instagram mientras intenta renovar la marca buscando volver a conquistar clientes
Marketing on Platforms

Why Athleta archived most of its Instagram account as it attempts a brand refresh to woo back customers
Brands in Culture

Why brands are still trying to be funny and chronically online — even in ‘late stage social media’
Español

Por qué marcas como Nordstrom y Zappos están revisando el marketing impreso
Experimental Channels

Why brands like Nordstrom and Zappos are revisiting print marketing
Generative AI

Digiday’s definitive, if not exhaustive, 2023 artificial intelligence glossary
Español

Lo que los anuncios ‘faux OOH’ de Maybelline dicen sobre el futuro de la publicidad en realidad aumentada
Experimental Channels

What Maybelline’s ‘faux OOH’ ads say about the future of advertising in augmented reality
Experimental Channels

WTF is Digital Twinning?
The Creator Economy

The definitive guide to what’s in and out for influencer marketing in 2023
Generative AI

AI’s black box problem has clients cautious but curious, agency execs say
Brands in Culture

El regreso de los Spongmonkeys: Cómo Quiznos utiliza la nostalgia para renovar sus esfuerzos de marketing
Brands in Culture

Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts

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