‘It’s a big meeting week’: Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don’t expect to find her sipping rosé.
While Cannes is known for its seaside schmoozing and glitzy award shows, Corsi is approaching the week with focus and intention. This marks her first Cannes in her current role at Kimberly-Clark, which she joined last July — though she’s no stranger to the festival. Case in point, the exec was named one of Cannes Lions’ top 10 CMOs in 2023.
“I don’t know if I’m an odd one out, but I don’t think I ever had a glass of rosé in Cannes,” she said on a recent episode of the Digiday Podcast. “It’s a big meeting week.”
Welcome to day one of Cannes Lions 2025, where marketers are already pacing La Croisette, toggling between panels, pitch decks and parties. Ahead of the madness, Digiday caught up with Corsi to hear how she’s tackling the week, what she expects from this year’s AI discourse, and how she cuts through the buzzwords to get to the real talk.
Stay tuned — Digiday will be dropping a new podcast episode every day this week.
More in Marketing
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.