Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
‘It’s a big meeting week’: Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify
If you’re looking for Patricia Corsi, Kimberly-Clark’s chief growth officer, along the French Riviera during this year’s Cannes Lions Festival, don’t expect to find her sipping rosé.
While Cannes is known for its seaside schmoozing and glitzy award shows, Corsi is approaching the week with focus and intention. This marks her first Cannes in her current role at Kimberly-Clark, which she joined last July — though she’s no stranger to the festival. Case in point, the exec was named one of Cannes Lions’ top 10 CMOs in 2023.
“I don’t know if I’m an odd one out, but I don’t think I ever had a glass of rosé in Cannes,” she said on a recent episode of the Digiday Podcast. “It’s a big meeting week.”
Welcome to day one of Cannes Lions 2025, where marketers are already pacing La Croisette, toggling between panels, pitch decks and parties. Ahead of the madness, Digiday caught up with Corsi to hear how she’s tackling the week, what she expects from this year’s AI discourse, and how she cuts through the buzzwords to get to the real talk.
Stay tuned — Digiday will be dropping a new podcast episode every day this week.
More in Marketing
Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities
Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies find AI overuse is leading to brief bloat
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.