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Kimeko McCoy
Kimeko McCoy
Experimental Channels
Martin Pagh Ludvigsen, Goodby, Silverstein & Partners’ director of creative technology, on the ‘philosophy’ of the fediverse
Data Regulation
Apple’s ATT crackdown emboldened DTC marketers to reinvest in Meta, Google
Marketing on Platforms
Los especialistas en marketing reconsideran BeReal tras lanzar su primera campaña global de marketing de marca
Marketing on Platforms
Marketers reconsider BeReal as it launches its first global brand marketing campaign
Evolving Agencies
Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
Evolving Agencies
Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services
Media
Why General Mills hopes music will help it have a viral marketing moment on TikTok
Navigating Economic Instability
Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season
Generative AI
¿Qué impide a grandes marcas como Pepsi y Frito-Lay adoptar la inteligencia artificial?
Generative AI
What’s stopping big brands like Pepsi and Frito-Lay from embracing AI?
Marketing on Platforms
Amidst social media fragmentation, marketers question Threads’ value after initial surge
Experimental Channels
Why virtual influencers have died off despite the AI boom that has a chokehold on the industry
Marketing on Platforms
TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies
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