Kimeko McCoy

Kimeko McCoy

Looking Back/Ahead to 2024

Here’s what marketers are wishing for this holiday season
Experimental Channels

The Rundown: Threads finally takes a step toward the fediverse
Marketing on Platforms

Airbnb’s global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative
Business of TV

23andMe bucks the linear TV decline with its return to the ad channel
Marketing on Platforms

Spill co-founder Alphonzo Terrell on attracting advertisers to marginalized social communities
The Creator Economy

Los creadores de TikTok aprovechan con mayor constancia el contenido gastronómico y las marcas lo notan
The Creator Economy

TikTok creators are increasingly tapping into food-centric content — and brands are following
Brands in Culture

The Children’s Place espera que el poder de los famosos ayude a dar a conocer la marca
Brands in Culture

The Children’s Place hopes celebs’ star power will help boost brand awareness
The Confessions

Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies
Experimental Channels

Will Threads be the link between marketers and the fediverse?
Marketing on Platforms

Snap’s new president of Americas and global partnerships talks returning to revenue growth after a rocky 2023
Marketing on Platforms

Thrive Market’s CMO Amina Pasha credits marketing on TikTok for membership surge

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