Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Why marketers are not deterred by TikTok’s uncertain future
Life Beyond the Cookie

‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts
Marketing on Platforms

How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience
Life Beyond the Cookie

‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers
Marketing on Platforms

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
Life Beyond the Cookie

El plan de regreso de Red Robin ante un futuro sin ‘cookies’ de terceros
Life Beyond the Cookie

Inside Red Robin’s comeback plan amid a cookie-less future
Español

El gigante de los caramelos Butterfinger apuesta por los videojuegos con streamers y creadores para llegar al público más joven
Gaming & Esports

Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
The Creator Economy

En una economía de influencers en auge, los creadores buscan normalizar las condiciones de pago
The Creator Economy

In a booming influencer economy, creators seek standardization for payment terms
Español

Gabi Lewis, cofundador de Magic Spoon, habla de la expansión de la marca de cereales y de su estrategia de marketing
Marketing on Platforms

Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy

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