Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics

16 hours ago
Equality and Opportunity

‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
Retail Revolution

What Rich Lehrfeld’s media buying background means for Walmart RMN business
Experimental Channels

TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound off
Generative AI

Mondelēz takes AI in-house to try and curb marketing costs
Retail Revolution

‘Are you spending my money wisely?’: Marketers get creative to address RMN transparency questions
Experimental Channels

Marketers are not won over by new AI-powered search tools
Member Exclusive

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
Retail Revolution

Retail media networks under scrutiny amid calls for transparency and accountability
Brands in Culture

In data-obsessed marketing landscape, Hinge CMO Jackie Jantos talks brand building
Digiday @ Advertising Week

Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY
Brands in Culture

How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data
Brands in Culture

Fintech face off: PayPal, Klarna and Chime tap A-list celebs to win over shoppers and boost brand buzz

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