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Inside the ‘grand bargain’ to reconcile ad tech’s warring middlemen
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11 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
SECURE YOUR SEAT
Kimeko McCoy
Kimeko McCoy
Generative AI
WPP’s Open Pro AI suite already faces competition from Google and Canva
10 hours ago
Equality and Opportunity
Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’
The Creator Economy
How Kalen Allen navigates brand safety and cultural polarization in the creator economy
The Creator Economy
Some creators say brands are delaying their holiday deals later than ever this year
Marketing
How creators are becoming their own networks with Night agency’s David Huntzinger
Generative AI
5 questions marketers have about Sora and the synthetic social era
The Creator Economy
Brands are betting on creators to make their next hit series
Retail Media Rewritten
A look at the wide-ranging jargon coming out of the many ad networks
Advertising around Politics
Why advertisers are quietly returning to news-driven media channels
The Programmatic Marketer
How The Trade Desk faces growing challenges amid rising competition
The Creator Economy
Creators fear that cheap, scalable AI talent might soon come for their paychecks
Generative AI
‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce
The Creator Economy
TikTok’s U.S. ownership shift raises creator concerns over algorithm changes
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