Kimeko McCoy

Kimeko McCoy

Advertising around Politics

Why advertisers are quietly returning to news-driven media channels
The Programmatic Marketer

How The Trade Desk faces growing challenges amid rising competition
The Creator Economy

Creators fear that cheap, scalable AI talent might soon come for their paychecks
Generative AI

‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce
The Creator Economy

TikTok’s U.S. ownership shift raises creator concerns over algorithm changes
Generative AI

How AI is rewriting the rules of search and shopping – by the numbers
Navigating Economic Instability

How Volvo is marketing its electric vehicles in a moment of uncertainty
Retail Media Rewritten

How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace
Generative AI

Marketers warm to AI, but creative challenges and legal risks still loom
Retail Revolution

Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
Marketing

‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
Zero-click Future

As AI rewrites search, publishers look for a lifeline
The Creator Economy

Three signs the creator economy is at an inflection point for marketers

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