Kimeko McCoy

Kimeko McCoy

Life Beyond the Cookie

If Google’s cookie phase-out ever comes, here’s what a cookie-less future looks like for Mars’ chief brand officer Rankin Carroll

9 hours ago
Super Bowl

Here are the cases for and against an $8 million Super Bowl ad
Super Bowl

Social media fragmentation exposes cracks forming in Super Bowl second screen plans
Equality and Opportunity

Boycotts and backlash reveal complications in changing DEI landscape
Marketing on Platforms

Fragmentation comes to search advertising as marketers grapple with shifting search behavior
Retail Revolution

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
Advertising around Politics

As Trump returns to the White House, media buyers clamp down on brand safety
Marketing in Sports

Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes
Retail Revolution

Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
Marketing on Platforms

‘I need those home runs’: TikTok viral brands plan a future without the For You Page
Equality and Opportunity

DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Marketing on Platforms

What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
The 2025 Notebook

As social fragmentation continues, marketers rewrite the social playbook

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