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Kimeko McCoy
Kimeko McCoy
The Confessions
‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape
Retail Revolution
Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say
Brands in Culture
Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
Brands in Culture
How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’
Generative AI
‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness
WTF Series
WTF is surveillance pricing?
The Creator Economy
‘We don’t have a social media strategy’: How Baked by Melissa’s CEO and co-founder Melissa Ben-Ishay went from founder to influencer
Life Beyond the Cookie
Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout
Life Beyond the Cookie
What Google’s third-party cookie left turn means for retail media’s growth spurt
The Creator Economy
How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace
Generative AI
‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance
The Confessions
‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak
The Creator Economy
As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
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