Kimeko McCoy

Kimeko McCoy

Retail Revolution

Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buying
Retail Revolution

Lowe’s Media Network eyes incrementality amid marketer budget pressures
Navigating Economic Instability

Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
Generative AI

How Digitas is navigating search’s shift to the AI era
Digiday Programmatic Marketing Summit

‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit
Retail Revolution

Advertisers push to standardize real-time auctions in retail media
Equality and Opportunity

Why the 4A’s is broadening two of its diversity initiatives to be ‘more inclusive’
Retail Revolution

WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg
Retail Revolution

As talk of recession looms, smaller brands bet on the value of retail media — here’s why
Navigating Economic Instability

Tariff turmoil: How marketers are dodging costs and shifting strategy
Navigating Economic Instability

‘There’s no such thing as recession-proofing’: Small businesses grapple with shifting economy
Navigating Economic Instability

‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups
Retail Revolution

How retail media’s identity crisis is fueling a talent crunch

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