Kimeko McCoy

Kimeko McCoy

Retail Revolution

WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg
Retail Revolution

As talk of recession looms, smaller brands bet on the value of retail media — here’s why
Navigating Economic Instability

Tariff turmoil: How marketers are dodging costs and shifting strategy
Navigating Economic Instability

‘There’s no such thing as recession-proofing’: Small businesses grapple with shifting economy
Navigating Economic Instability

‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups
Retail Revolution

How retail media’s identity crisis is fueling a talent crunch
The Programmatic Marketer

Retail media was built for growth. Now, it’s being rebuilt for risk
Brands in Culture

Maybe this time, they’ll get lucky: Why marketers believe in mascots again
Retail Revolution

Why retail media is still grappling with definition and spending uncertainties
Retail Revolution

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
Member Exclusive

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
Retail Revolution

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart
Advertising around Politics

‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash

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