Kimeko McCoy

Kimeko McCoy

Generative AI

Why generative AI doesn’t fit into a standard in-housing playbook – yet
Retail Media Rewritten

From Target to Uber: Kristi Argyilan reflects on the retail media evolution and its uncertain future
Generative AI

Why generative AI can’t seem to help marketers build their brands
Generative AI

Confessions of an agency exec on using AI in global campaigns despite regulation
Marketing on Platforms

Why Reddit is pivoting from social platform to ‘go-to search engine,’ with COO Jennifer Wong
WTF Series

WTF is brands’ new investment in creator-generated content?
The Creator Economy

Search or social? Influencer marketing finds itself in the middle
The Creator Economy

In graphic detail: Inside the creator economy’s M&A boom
The Creator Economy

The creator economy heat check: What’s hot (and not) for the rest of 2025
Generative AI

White House AI Action Plan spurs debate among marketers over regulatory oversight in advertising
Brands in Culture

Brands navigate political tightrope amidst heightened culture war risks
The Confessions

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era
The Creator Economy

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

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