Kimeko McCoy

Kimeko McCoy

Marketing in Sports

High stakes, big budgets: How brands are navigating a massive sports year
Retail Media Rewritten

Walmart-Vizio’s CTV measurement faces incrementality hurdle
Experimental Channels

What AI disruption means for experimental ad budgets
Generative AI

Marketers shift growing shares of search spending to GEO
Marketing on Platforms

Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’
The Creator Economy

How to sell an influencer agency: Lessons from Digital Voices founderJennifer Quigley-Jones
The Creator Economy

Brands turn niche news creators into a new earned media engine
Evolving Agencies

After WPP reckoning: The case for and against principal media
Marketing in Sports

Lay’s uses WhatsApp to create a group chat for World Cup fans
Marketing

As AI creative moves upstream, one production firm is pitching brands a model built on that trend
Generative AI

Inside Amazon’s effort to shape the AI narrative on sustainability and ethics
Marketing on Platforms

TikTok after the legal fight and why it’s coming for Meta’s ad dollars
Generative AI

How AI could disrupt retail media’s $38 billion search ad market

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