Kimeko McCoy

Kimeko McCoy

The Creator Economy

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

19 hours ago
The Creator Economy

Media buys and mega partnerships: How the creator economy is splitting in two
Evolving Agencies

Inside agency OK Future’s AI ‘pressure cooker’ experiment with Goodwipes
Evolving Agencies

From The Brooklyn Nets to The Golden Girls, Digiday editors break down the state of ad agencies
Retail Media Rewritten

Brian Monahan exits Albertsons Media Collective amid leadership shake-up
Digiday @ Advertising Week

‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild
Brands in Culture

Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy
The Business of AI

Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions
Brands in Culture

Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Retail Media Rewritten

The case for and against retail media networks as brand-building channels
The Business of AI

Inside the complex anatomy of agency AI bills
Marketing on Platforms

As more surfaces become ad inventory, the economics get complicated
The Business of AI

AI reshapes agency economics, but their contracts are still scrambling to catch up

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