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Forbes tests prediction platform as engagement strategies move past search
Media
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Future of TV
Special Projects
Digiday+ Research
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SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
SECURE YOUR SEAT
Kimeko McCoy
Kimeko McCoy
The Creator Economy
Dick’s invests in in-house influencers as brands seek control
Super Bowl
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
Super Bowl
The case for and against influencer-led Super Bowl ads
Digiday @ CES
CES 2026: Agentic AI hype vs. media buyers’ pragmatism
Marketing in Sports
Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
Life Beyond the Cookie
Inside the brand and agency scramble for first-party data in the AI era
Retail Media Rewritten
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The 2026 Notebook
Crisis, culture and costs: The new reality of the modern CMO
Generative AI
‘The year where the dust settles’: Digiday editors share 2026 predictions
Marketing on Platforms
After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
Marketing in Sports
Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
Generative AI
How marketers rank this year’s generative AI image, video tools
Generative AI
Despite the hype, agentic AI isn’t ready to take the brand controls just yet
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