Kimeko McCoy

Kimeko McCoy

The Programmatic Marketer

Retail media was built for growth. Now, it’s being rebuilt for risk
Brands in Culture

Maybe this time, they’ll get lucky: Why marketers believe in mascots again
Retail Revolution

Why retail media is still grappling with definition and spending uncertainties
Retail Revolution

The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
Member Exclusive

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
Retail Revolution

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart
Advertising around Politics

‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash
Retail Revolution

‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations
Retail Revolution

As retail media booms, lines blur between performance and brand marketing budgets
Podcasts

TikTok ban looms closer, leaving more questions than answers in its wake
Retail Revolution

Target’s ad business had a good year, but can it become a retail media powerhouse?
Equality and Opportunity

‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
Retail Revolution

Marketers and agencies grapple with divisions over who controls retail media spend

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