Kimeko McCoy

Kimeko McCoy

The Creator Economy

Brands turn niche news creators into a new earned media engine
Evolving Agencies

After WPP reckoning: The case for and against principal media
Marketing in Sports

Lay’s uses WhatsApp to create a group chat for World Cup fans
Marketing

As AI creative moves upstream, one production firm is pitching brands a model built on that trend
Generative AI

Inside Amazon’s effort to shape the AI narrative on sustainability and ethics
Marketing on Platforms

TikTok after the legal fight and why it’s coming for Meta’s ad dollars
Generative AI

How AI could disrupt retail media’s $38 billion search ad market
Evolving Agencies

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
Generative AI

OpenAI’s ad push begins, and The Knot is co-piloting
Evolving Agencies

As holdcos restructure, BBDO reframes client relationships
Generative AI

Why Edward Jones’ agentic AI trial comes with limits
The Creator Economy

‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy
Retail Media Rewritten

Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights

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