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Kimeko McCoy
Kimeko McCoy
Retail Media Rewritten
Can retail media networks survive the shift to agentic commerce?
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Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
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Business of TV
Social video ad spending is set to outpace CTV in growth rate this year
The Creator Economy
Some micro influencers find promising security in brand ownership over sponsorships
Marketing on Platforms
WTF are brand health metrics?
Zero-click Future
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Business of TV
How Netflix is rewriting the streaming ad playbook
The Business of AI
Marketers join OpenAI’s ad pilot, nudged by FOMO
Marketing on Platforms
Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
AI Revenue Generation
Why OpenAI is ‘running at lightning speed’ to build an ad business
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