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‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
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Kimeko McCoy
Kimeko McCoy
Generative AI
With AI backlash building, marketers reconsider their approach
Brands in Culture
Digiday ranks the best and worst Super Bowl 2026 ads
Navigating Economic Instability
In Q1, marketers pivot to spending backed by AI and measurement
Super Bowl
Brands invest in creators for reach as celebs fill the Big Game spots
Super Bowl
The case for and against pre-game Super Bowl ads
Marketing in Sports
Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
Retail Media Rewritten
P&G bets big on retail integration as CPGs question incrementality
Generative AI
‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Super Bowl
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
The Creator Economy
Digiday staffers tackle the creator vs. influencer divide
The Creator Economy
Dick’s invests in in-house influencers as brands seek control
Super Bowl
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
Super Bowl
The case for and against influencer-led Super Bowl ads
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