Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026

15 hours ago
Marketing in Sports

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
Generative AI

How marketers rank this year’s generative AI image, video tools
Generative AI

Despite the hype, agentic AI isn’t ready to take the brand controls just yet
Retail Revolution

As every screen becomes shoppable, attribution problems resurface
Generative AI

Brands look to experiential marketing as antidote to AI slop, digital fatigue
Agency Culture

WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose
Generative AI

How consumers are using AI to shop in 2025 — by the numbers
Generative AI

The case for and against AI-driven SEO in the zero-click era
AI Revenue Generation

How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan
The Creator Economy

Why creator Bashel Lewis ditched a five-year corporate career for the full-time creator grind
AI Revenue Generation

Backlash grows against AI slop, but marketers remain unfazed
Generative AI

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’

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