Kerry Flynn

Publishing in the Platform Era

NBC News expands ‘Stay Tuned’ from Snapchat to other platforms, including TikTok

Marketing on Platforms

TikTok is taking a less flashy approach its first Cannes

Publishing in the Platform Era

Twitch is emerging as a favorite new platform for publishers

‘One-stop shop’: How YouTube is pitching its influencer marketing platform

Marketing on Snapchat

Ahead of ‘shop’ button for publishers, Snapchat launches in-app stores for Snap influencers

The 2020 meme election: How memes became a mainstream tool in politics

Marketing on Platforms

TikTok is testing interest-based ad targeting

Publishing in the Platform Era

With dedicated team, Meredith has doubled Pinterest impressions in the past year

WTF Influencers

Ad industry launches coalition in attempt to bring standardization to influencer pricing

Publishing in the Platform Era

‘We’ve just gotten smarter’: Why ESPN is rolling out more Snapchat shows

Marketing on Instagram

With Pepsi’s AR filters, Instagram is coming for Snapchat (again)

Marketing on Platforms

TikTok’s ad load has increased, but the quality remains low

As IGTV expands in Instagram app, advertisers push for more analytics