Kayleigh Barber

Kayleigh Barber

Member Exclusive

Media Briefing: Publisher CROs say Q3 ad revenue is pacing up but advertisers are looking past Q4
Navigating Economic Instability

Ad agency Pereira O’Dell budgets for contingencies in clients’ 2024 campaign strategies
Brand Safety

Ad tech firm Peer39 is letting advertisers block Maui wildfire coverage
The Programmatic Marketer

GroupM is removing MFAs from its inclusion lists
Member Exclusive

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines
The Programmatic Marketer

Made-for-advertising sites lack a clear definition, causing confusion among the advertising industry
The Programmatic Marketer

The case for and against made-for-advertising sites
Member Exclusive

Media Briefing: Musical chairs among the media industry executive suite
Strategizing for the Future

Digital ad revenue is still down but digital subscription revenue is a bright spot in Gannett’s Q2 earnings
Publishing in the Platform Era

How BDG is threading together communities on its social media platforms
Member Exclusive

Media Briefing: The case for, and against, paid subscription trials
Content & Commerce

How Wirecutter’s social strategy led to increased Prime Day affiliate revenue
Publishing in the Platform Era

Meta wants Threads to keep a light tone, but some publishers say the audience is ready for news

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