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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Julian Cannon
Julian Cannon
Brands in Culture
Why Mailchimp wants to boost brand visibility, sales by targeting marketers on social media
Marketing on Platforms
Las agencias de publicidad se adelantan a la temporada de compras navideñas este año, estudiando las nuevas ofertas de anuncios en vídeo de TikTok
Marketing on Platforms
Marketers look to TikTok’s new video ad offerings ahead of this year’s busy holiday shopping season
Marketing on Platforms
DTC meat brand ButcherBox taps influencers to reach parents through short form videos
Brands in Culture
Why PepsiCo took to Instacart with its new campaign just in time for the NFL season
Beyond Ads
How Sweatcoin uses partnerships with companies like OKCupid to boost brand awareness
Marketing on Platforms
DTC cookie brand Deux picks social, OOH to reach Gen Z
Marketing on Platforms
Here’s why Paycom partnered with TikTok star Corporate Natalie to bring digital ads to TV
Marketing on Platforms
Listerine touts ‘efficacy and benefits’ to woo new consumers with digital, OOH ads
Beyond Ads
Why DTC hand sanitizer brand Shimmy used OOH marketing by working with Gillette Stadium
Marketing on Platforms
Why DTC chocolate vitamin brand Sourse wants to reach millennials and Gen Z
Beyond Ads
Una campaña de la Asociación de Cerveceros promueve a los productores independientes entre los consumidores jóvenes
Beyond Ads
Brewers Association campaign touts independent brewers to younger beer drinkers
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