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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Julian Cannon
Julian Cannon
Marketing on Platforms
Cómo Deloitte, PETA y The Sexton Single Malt capitalizaron sobre la popularidad de ‘The Walking Dead’ en el final de la serie
Marketing on Platforms
How Deloitte, PETA and The Sexton Single Malt capitalized on ‘The Walking Dead’ fandom for the series finale
Brands in Culture
Florist brand uses video to connect with families during the holiday season
Marketing on Platforms
Sam’s Club wants to ‘broaden awareness’ in cinemas with a faux-movie trailer starring Kevin Hart
Marketing on Platforms
Por qué la apuesta de YouTube por competir con los streamers puede haber perjudicado a la plataforma, ya que las marcas se enfocan en TikTok
Marketing on Platforms
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
Brands in Culture
Why Tractor Supply Company made its TV ad to look like TikTok
Brands in Culture
Arm & Hammer recurre a los influencers de TikTok para ayudar a los ‘millennials’ y a la generación Z en la temporada navideña
Marketing on Platforms
Foot Locker presenta a sus empleados junto a artistas populares en redes sociales y publicidad digital buscando atraer a la generación Z
Brands in Culture
Arm & Hammer enlists TikTok influencers to help millennials, Gen Z with holiday laundry
Marketing on Platforms
Foot Locker is showcasing staffers, popular musicians through social media and digital out-of-home to appeal to Gen Z
Brands in Culture
Why Chosen Foods wants to take an educational approach to TikTok
Marketing on Platforms
Pizza Hut helps Barstool Sports take on college basketball with the goal of expansion
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