Ilyse Liffreing

Ilyse Liffreing

Marketing on Platforms

How Dunkin’ Donuts turns to voice to boost mobile orders
Agency Culture

As clients bring more in-house, agencies play headhunter roles
The Creator Economy

‘People are becoming media’: OMD says AI needs human involvement
Agency Culture

Inside Wunderman’s 150-person AI practice
Agency Culture

Life After Advertising: Droga5 creative duo went from pitching clients to brewing beers
Agency Culture

One agency’s staffers use a screen-carrying robot to be in two places at once
Marketing on Platforms

From neural nets to autonomous machine learning algorithms: The many different ways marketers define AI
Marketing on Platforms

Why Snapchat won’t listen to user complaints about its redesign
Brands in Culture

How PowerBar is using photography app VSCO to find talent
The Programmatic Marketer

Emirates Vacations brings a chatbot to banner ads
Agency Culture

Slack is the new place for marketers to network and find jobs
Marketing on Platforms

Oreo hopes to see ‘Pokemon Go’ success in its own scavenger hunt AR game
Agency Culture

‘It lost its community of innovation’: Why agencies are skipping SXSW this year

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