Hilary Milnes

retail editor

hilary@digiday.com @hilarymilnes

Naked Retail Group is offering DTC brands physical store services

by Hilary Milnes
How Stitch Fix markets itself

by Hilary Milnes
DTC gold rush leads to the rise of holding companies

by Hilary Milnes
The Amazon Effect

Amazon is now focusing on exclusive brands, signaling a shift in strategy

by Hilary Milnes
How companies like Stitch Fix, Rent the Runway and Jetblack are changing the way retailers work with brands

by Hilary Milnes
Rothy’s new marketing shows off its six-week production cycle

by Hilary Milnes
Lerer Hippeau’s Graham Brown on what’s next for DTC unicorns

by Hilary Milnes
Retailers want to buy tech companies

by Hilary Milnes
DTC Era

Cheatsheet: Tracking Casper’s path to a potential IPO

by Hilary Milnes
How one CPG brand built a business on Amazon

by Hilary Milnes
Retail Revolution

In effort to grow direct sales, Nike integrated its app strategy into its stores

by Hilary Milnes
The end of DTC: Digitally native brands are acting like normal brands

by Hilary Milnes
Agencies see opportunity in Instagram checkout

by Hilary Milnes

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