Hilary Milnes

retail editor

hilary@digiday.com @hilarymilnes

Member Exclusive

Inside Blue Apron’s comeback strategy

By Hilary Milnes
Modern Retail

‘The term DTC is a misnomer’: Brands recalibrate strategies as direct businesses become more complex

By Hilary Milnes
Modern Retail

Target is using its stores for same-day delivery and online order fulfillment

By Hilary Milnes
DTC Era

VCs of DTC: The investors fueling the startup brand boom

By Hilary Milnes
Retail Revolution

Introducing Modern Retail, Digiday Media’s newest vertical

By Hilary Milnes
Member Exclusive

As retail shifts beyond selling goods and services, Target and Walmart race to keep up

By Hilary Milnes
Modern Retail

In bid to get closer to brands, Amazon is building out a subscription box platform

By Hilary Milnes
Modern Retail

‘A center of gravity’: Retailers are adding data analytics teams to loyalty programs

By Anna Hensel
Member Exclusive

How DTC brands plot their PR strategies

By Hilary Milnes
Retail

Ikea is transitioning its print catalog to Pinterest

By Hilary Milnes
Retail

‘What now?’: DTC brands are facing a make-or-break moment

By Hilary Milnes
Retail

Brands are hiring IP watchdogs to help them manage Amazon’s vast gray market

By Hilary Milnes
Retail

Amazon will send small vendors to its third-party marketplace, marking a shift in strategy

By Hilary Milnes

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