Hilary Milnes

retail editor

hilary@digiday.com @hilarymilnes

DTC Era

VC Henry McNamara: ‘The term direct-to-consumer is outdated’

By Hilary Milnes
Retail

‘Digital has its limitations’: DTC brands are testing direct mail

By Hilary Milnes
Store of the Future

Target’s profitable same-day delivery strategy is driving digital sales

By Hilary Milnes
Retail

In an Amazon vs. Walmart world, big-box retailers plot their futures

By Hilary Milnes
Retail

YouTube is targeting direct-to-consumer brands with a ‘DTC council’

By Hilary Milnes
DTC Era

Despite headwinds, Brandless is making a bet on going it alone

By Hilary Milnes
Retail

Inside Smile Direct Club’s 125-person in-house agency

By Hilary Milnes
Retail

How Amazon sellers cash in on positive reviews

By Hilary Milnes
Retail

Breaking down Alibaba’s global ambitions

By Hilary Milnes
Retail Revolution

How Target uses its startup accelerators to strengthen its in-house data capabilities

By Hilary Milnes
Retail

‘The problem is pervasive’: Inside PopSockets’ fight against Amazon fakes

By Hilary Milnes
Retail

For retailers, Facebook Groups can be data goldmines

By Hilary Milnes
Retail

Target wants to build a media business to rival Amazon

By Hilary Milnes

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