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Marketers may become part of the culture war — even if they didn’t intend to be
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Hilary Milnes
Hilary Milnes
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Madewell’s 24-day denim campaign includes a Goop denim jumpsuit
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How retailers like Michael Kors are turning Instagram into customer-loyalty vehicles
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Luxury brands get off to an awkward start with virtual reality
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How Ford’s marketing the Fusion with fashion partnerships
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Confessions: Retailers share their biggest challenges
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Retailers’ favorite channels for branded content
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How ‘the new Gucci’ does video, with help from Condé Nast
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How Kit and Ace brought its e-commerce up to speed
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Burberry wants to monetize its 40 million social followers
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How Frank + Oak built a modern loyalty program for men
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The digital strategy driving Gucci’s growth
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Vogue’s finally bringing its content to a mobile app
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How online skincare company DermStore uses content as customer service
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