Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Marketing in Sports

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Retail Media Rewritten

How brands like Vuori, Rothy’s and Away have adapted to the new DTC landscape
Brands in Culture

Beverage brands update Dry January marketing based on changing consumer habits
Brands in Culture

How the MAHA movement influenced food and beverage brands in 2025
Audio Anywhere

As big brands flood the podcast ad space, startups are refining strategies to stand out
Brands in Culture

‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands
The Creator Economy

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
Retail Revolution

How one Midwestern department stores sees itself as a ‘hidden gem’ for ‘Instagram brands’
Brands in Culture

Inside Heineken’s limited-edition NA beer campaign at the US Open
Navigating Economic Instability

At Carbone Fine Food, tariffs are putting pressure on its ‘most important ingredient’
Marketing in Sports

Brands get in on NBA Finals buzz as fan excitement ramps up
Retail Revolution

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer
Content & Commerce

How startup brands prep their supply chains for launches in Target and Walmart

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