Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Retail Media Rewritten

How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants
Retail Revolution

Why Instacart is focused on reducing item markups to grow its delivery platform
Brands in Culture

Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City
Brands in Culture

Why more celebrity-led brands are shutting down
Retail Media Rewritten

Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha
Retail Revolution

How DTC startups are using AI to scale more efficiently
Experimental Channels

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies
Retail Revolution

Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
Retail Revolution

How Bloom Nutrition is expanding internationally
The Sports Marketing Playbook

How beauty brands are popping up around World Cup festivities
Brands in Culture

How 3 brands are using TikTok Shop to expand abroad
The Sports Marketing Playbook

Brands are catching World Cup fever even without official sponsorships
The Business of AI

How Olly is updating its product detail pages for the AI era

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