Erika Wheless

Commerce Reporter

ewheless@digiday.com @erikawheless

Retail Revolution

How a shoe retailer built up its first-party data using emailed receipts
Retail Revolution

Why Poshmark started its own seller fund to support loyal platform users
Retail Revolution

Cheat Sheet: Shopify’s new Payment Platform opens up more third-party payment methods
Retail Revolution

‘The numbers were astronomical’: Streamers see the sales on Amazon Live, but brands are still hesitant
Content & Commerce

How Untuckit embraced virtual clienteling software to drive sales
Content & Commerce

Cheat Sheet: How Shopify’s one-click checkout expansion could help Facebook, Google compete with Amazon
Content & Commerce

Apartment Therapy’s Small/Cool Event meets buyers in-person and online
Content & Commerce

Cheat Sheet: Instagram looks to attract creators with more shopping tools and testing native affiliates
Content & Commerce

‘Brands are relying on influencers’: Why Instagram is starting its first training week for creators
Content & Commerce

Pinterest edges closer to social commerce with new Shopping List feature
Content & Commerce

Cheat Sheet: Etsy is acquiring Depop in a bid for a deeper connection with Gen Z
Content & Commerce

Cheat Sheet: Shopify’s Shop Pay integration will share customer purchase data with Google
Content & Commerce

Bed Bath & Beyond’s chief digital officer, Rafeh Masood, discusses new partnership with DoorDash and the rise of omni-channel retail

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