Erika Wheless

Commerce Reporter

ewheless@digiday.com @erikawheless

Content & Commerce

Other platforms ‘offer a superior experience’: Why Google’s Shoploop missed the social shopping trend

by Erika Wheless
Content & Commerce

Brands court customers with different tactics this Covid-tinged Valentine’s Day

by Erika Wheless
Content & Commerce

Hearst turns to first-party data to look for new brand licensing categories

by Erika Wheless
Content & Commerce

Holes in eBay’s keyword blocklist are leading to ads for far-right merchandise

by Erika Wheless
Content & Commerce

“It’s not a one-size-fits-all approach”: How marketers are using Reddit to build loyalty and drive sales

by Erika Wheless
Content & Commerce

Sotheby’s and Saatchi Art show augmented reality’s growing usefulness to art world

by Erika Wheless
Content & Commerce

Why more brands are looking to augmented reality product try ons to drive sales

by Erika Wheless
Content & Commerce

“Covid was a huge catalyst”: Brands look to maintain improvements in returns process

by Erika Wheless
Content & Commerce

‘On a learning curve here’: E-commerce platforms still struggling with hateful listings

by Erika Wheless