Erika Wheless

Erika Wheless

Content & Commerce

‘Developers have what they need’: How Shopify’s app ecosystem boosted its core business
Content & Commerce

Cheat sheet: Twitter experiments with shoppable cards
Content & Commerce

“The bigger brands want the traffic”: Marketers still aren’t wowed by Instagram Checkout
Content & Commerce

Brands court customers with different tactics this Covid-tinged Valentine’s Day
Content & Commerce

Holes in eBay’s keyword blocklist are leading to ads for far-right merchandise
Content & Commerce

Why more brands are looking to augmented reality product try ons to drive sales
Content & Commerce

“Covid was a huge catalyst”: Brands look to maintain improvements in returns process
Content & Commerce

‘On a learning curve here’: E-commerce platforms still struggling with hateful listings

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