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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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Digiday Editors

Digiday Editors

Digiday Editors

  • Digiday @ CES

    Media buyers say Yahoo’s DSP is one to watch

  • Navigating Economic Instability

    Here are the 2025 brand winners and losers of tariffs

  • Member Exclusive

    Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation

  • Zero-click Future

    Digiday’s comprehensive guide to what’s in and out for publishers in 2026

  • Brands in Culture

    In memoriam: Brands we lost in 2025

  • The History of Ad Tech

    Google’s ad tech empire faces its moment of truth

  • AI Revenue Generation

    The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents

  • Generative AI

    The U.K. and EU marketer’s guide to the state of AI

  • Marketing

    Digiday’s definitive list for what’s in and out after Google’s antitrust search remedies ruling

  • Google on Trial

    Google won’t have to sell Chrome, after ruling in search antitrust trial

  • The Programmatic Marketer

    The Rundown: Ad tech’s Q2 report card

  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.
    Business of TV

    Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

  • Business of TV

    Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

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