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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
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‘You have to go beyond the algorithm’: NBCU’s Linda Yaccarino takes platforms to task
Marketing
How banks are promoting Zelle
Glossy
Inside cosmetics brand Too Faced’s winning Instagram strategy
Subscriptions
Business of Fashion’s Imran Amed: Subscriptions work if you know your audience
Marketing on Platforms
Media buyers aren’t seeing ad prices rise after Facebook news-feed changes
Marketing on Platforms
Tough Mudder’s Facebook Watch shows average nearly 500K views
Marketing
Inside SoFi’s sports sponsorship strategy
Marketing on Platforms
NASCAR revamps its content group to meld edit and content marketing
Content & Commerce
Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue
Subscriptions
How Hearst Newspapers changes its paywall to drive reader loyalty
Glossy
How streetwear infiltrated luxury fashion
Marketing on Platforms
While Facebook spars with critics, Twitter goes for humility on social media
Publishing in the Platform Era
Viral publishers see sharp engagement drops on Facebook
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