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GLP-1 draws pharma advertisers to double down on the Super Bowl
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Brands in Culture
Avis is making its cars available to Lyft drivers, opening up new revenue streams
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The Information’s Jessica Lessin on five years of subscription journalism
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Digiday Research: Publishers’ online stores lack personalization
Retail Revolution
Online retailers are using empty mall spaces to test products
Content & Commerce
What PopSugar learned from selling products through text messages
Marketing on Platforms
‘Better ROI than influencers’: Meme accounts attract growing interest on Instagram
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Inside Store No. 8, Walmart’s incubator that is testing VR and conversational commerce
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Wayfair invests in technology in-house, sees direct revenue rise to $1.6b
Media
‘Before, it was a black box’: Platforms report how they delete illegal content in Germany
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How Wayfair is personalizing how you buy your furniture online
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Cost efficiencies are driving media buying in-house
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The Financial Times creates audience mapping tool to boost repeat ad sales
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Quartz redesigns to improve speed, time on site
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