It’s been six months since Germany started enforcing a new law holding social networks accountable for the content they host, and last week, Facebook, YouTube and Twitter reported on the content they’ve deleted or blocked in that country so far. With similar regulation being considered in the U.K., politicians there are closely watching how German lawmakers are working with U.S. tech platforms.
The Network Enforcement Act, or NetzDG, requires platforms to take down suspected illegal content within 24 hours or seven days, depending on the charge, or risk eye-watering €50 million ($60 million) fines. Every six months the platforms are required to report their findings. Here are the headline numbers:
- Twitter received 264,000 complaints and blocked or removed 11 percent of the reported content.
- YouTube received 215,000 complaints and removed or blocked 27 percent of the reported content, most of which was hate speech or political extremism.
- Facebook received 1,704 complaints and removed or blocked 21 percent.
- YouTube removed nearly 93 percent of the content that needed to be blocked within 24 hours of receiving the complaint.
- In 637 cases, Twitter took longer than 24 hours to remove content.
- Most of Facebook’s content deletion took place within 24 hours and 24 took more than a week
- YouTube asked for help from an outside law firm specializing in criminal law 40 times.
“The law shows the players are taking obligations seriously,” said Ruben Hofmann, a partner at law firm Heuking Kühn Lüer Wojtek. “Before the publication of the reports, it was a black box. The free word is well protected by Germany’s constitution and civil code. If we ask platforms to delete content, then the boundaries must be quite high, that it’s reached a criminal act.”
Critics of the law feared that platforms would go overboard in blocking content to avoid fines, threatening free speech. The law was imprecise in saying what content is illegal, which also gives platforms a lot of leeway.
With this being the first set of reports and each platform having different reporting tools, it’s hard to know if those fears are warranted.
For example, Facebook had a comparably low number of complaints, which critics suggested is because its NetzDG reporting feature is separate from its existing system to report violations of its community standards, while YouTube and Twitter baked those reporting features into their existing system for reporting violations.
The fact that the platforms blocked a small percentage of the content that was brought to their attention suggests they’re not overreacting, but it’s hard to tell without looking at each case on its own merits, said Hofmann.
The next set of reports due in six months will be looked at to see if there’s any change in how aggressively the platforms are taking down content. Germany’s Federal Office of Justice has said these reports will be used to reevaluate the law in 2020.
A neutral body set up and financed by the tech players but with governmental oversight would improve the current law, Hofmann said. “We don’t want private institutions to decide if content is criminal.”
How publishers are future proofing their commerce offerings for post-pandemic consumers
Four publishers gathered at Digiday Media's Commerce for Publishers Forum to talk about their affiliate programs and strategies.
Member ExclusiveMedia Briefing: Publishers and media unions are still haggling over office-return plans heading into the summer
In this week's Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers' return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday.
‘He thought I was accusing him of being racist’: Confessions of a comms pro on working with out of touch leadership
The [CEO] and one of the other co-founders felt the need to point out that they mentor black people and donate to black-focused charities. 'It wasn't about them, but they were making it about them.'
SponsoredHow marketers and retailers are unlocking the true value of retail media
Ben Kneen, senior director of product management, Xandr It’s a challenging time for retailers in the advertising industry. As they cope with supply chain woes and inflation-related pressures, they seek high-margin revenue streams amid evolving privacy regulations and massive shifts in identity solutions — including IDFA, the deprecation of third-party cookies and more. In light […]
As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that's not stopping one seller from seeking aggressive pricing and volume gains.
How Microsoft plans to storm adland: ‘Attribution, CTV, in-game ads and potential M&A’
Microsoft Advertising VP Rob Wilk explains how it plans to burnish its $10bn ad business