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The Brand Case for Top-Level Domains
Media
Sears’ Two-Pronged iPad Strategy
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USA Today Bets on Adaptive Mobile
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Ad Tech’s Me-Too Problem
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Digiday Questionnaire: Barry Lowenthal
Marketing
Why Facebook Needs to Go Hyper-Local
Marketing
Social Media ROI Arrives
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ABC Pulls the Plug on Tumblr
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Why The Economist Bets on Charging for Content
Marketing
Forget Generic Reach Campaigns
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Publishers Should Rethink Links
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Is Instagram Brand-Ready?
Marketing
Hennessy Pours Cash into Digital Push
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