for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The famous Proust Questionnaire comes from a popular 19th-century parlor game in which guests were asked to answer a series of questions to reveal the respondent’s true nature. Digiday is updating the Proust Questionnaire for the digital media industry. If you or someone you know would like to answer the Digiday Questionnaire, contact me at the email address below.
Our latest subject is Barry Lowenthal, president of The Media Kitchen.
The Digiday Questionnaire: Barry Lowenthal
1. What about working in the digital media industry makes you happy?
I love working with startups and being close to the people who are driving innovation. Three years ago we were working with companies that were just being invented, and today they’re super famous.
2. What about working in the digital media industry makes you miserable?
I wouldn’t say ‘”miserable,” but always being in beta can be maddening.
3. What is the worst fault you see in your area of the industry?
I think one of the biggest opportunities is around true-attribution modeling. There will be huge inflow of money when we prove the value of every touchpoint.
4. What positive changes do you hope to see in the industry?
Faster speeds on our mobile devices will exponentially accelerate innovations.
5. What is the quality you most admire in a digital media CEO?
The ability to imagine what’s possible and make it a reality.
6. What tech company do you wish you started?
Instagram. I love recording my life in pictures. Follow me at barryl530.
7. Silicon Valley or Madison Ave.?
I think the intersection is where it’s really exciting, and that’s at 160 Varick.
8. Track or Do Not Track?
Disclose and track.
9. App or mobile site?
Ugh, this is a tough one. Today it’s the app. Tomorrow it’s going to be the mobile site.
10. If you could only use one of these for the rest of your life: Facebook, Twitter, Tumblr, Instagram, Spotify, which one?
My favorite is Instagram, but if I had to pick one, it would be Facebook. I can get everything on Facebook.
More in Media
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
By pairing star journalists with a subject‑specific standalone YouTube channel, The Financial Times hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.