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Publishing in the Platform Era
With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers
The Confessions
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer
Marketing on Platforms
Advertisers see merits of the Facebook algorithm change
Sponsored
Malicious ads: Inside a programmatic breach
Media
‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape
Agency Culture
Cash-strapped young ad agency staffers moonlight as Uber drivers to make ends meet
The Programmatic Marketer
‘Programmatic is a relatively dumb system’: IBM wants to use blockchain to clean up media
Marketing on Platforms
Financial institutions have a growing interest in influencer marketing
Sponsored
Creators rising: How the gig economy works for brands
Publishing in the Platform Era
Diversification is the new black as publishers see the end to Facebook dependence
Sponsored
State of the Industry: Navigating mobile with location data and measurement
Publishing in the Platform Era
‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers
Marketing
Clients are ‘running before walking’: Confessions of an agency exec on Amazon’s media business
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