Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. According to the IAB it’s an $8.2 billion dollar liability that could cost as much as $1.1 billion to fix.
The growth of programmatic has only exacerbated the problem, creating an environment where media companies are pressured to sell every last scrap of available advertising inventory on a growing menagerie of exchanges. For many, diving into the programmatic waterfall also means opening the floodgates to a sea of sketchy formats and fraudster looking to use display ads to extort cash and distort clicks.
Get the guide to learn:
• Which shifts in the digital ecosystem are creating the biggest vulnerabilities
• Which formats are most likely to be compromised
• How ad tech is helping advertisers fight back
• What a hack looks like from the inside
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