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Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
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Curtis Silver
Curtis Silver
Marketing
The brand fallout for the NFL and beyond from the Ray Rice case
Marketing
Zara is the latest retailer to spur social media outrage over Holocaust-tinged items
Marketing
Cheerios hacks portrayal of fathers with #HowToDad
Marketing
How World Cup sponsors fared against their non-sponsor rivals
Marketing
What a post-Dov Charney American Apparel might look like
Marketing
4 steps the Redskins should take to rebrand
Marketing
Watching the World Cup, one data point at a time
Media
The ‘Hunger Games’ approach to hiring media interns
Marketing
How Chobani failed with the #howmatters hashtag
Media
Documentary filmmakers: ignore social media at your own peril
Marketing
When brand ambassadors become brand villains
Marketing
The dysfunctional social media love affair of consumers and brands
Marketing
Dear brands: Customer service and social media rarely mix
