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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Super Bowl
What this year’s Super Bowl ads said about diversity, influencers and commerce
Equality and Opportunity
DEI group Bridge boosts board with new vice chair and agency members
Super Bowl
How agencies are investing in influencers this Super Bowl
Life Beyond the Cookie
Though cookie alternatives are out there, agencies have their issues with them all
Strategizing for the Future
NP Digital acquires agency REBL House to combine creative and data capabilities
Third-Party Cookie Primer
Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media
The Creator Economy
Influencer agencies expand in U.S. markets with new leadership as global competition rises
Member Exclusive
Media Buying Briefing: Exploring the many ways creative and media are coming back together
Content & Commerce
As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings
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Media Buying Briefing: Agency news and takeaways from CES 2024
Evolving Agencies
How one independent agency has watched the industry evolve over the last decade
The 2024 Notebook
What influencer agencies are watching in 2024: paid media, virtual influencers and commerce
WTF Series
WTF is anomaly detection?
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