Antoinette Siu

Antoinette Siu

The Creator Economy

How influencer shops and agencies are adding content studios to boost production speed, revenue
The Creator Economy

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce
The Creator Economy

Why the ad industry is redefining what it means to be a creator vs. influencer
The Creator Economy

Creators weigh content decisions and costs of election-driven marketing blackout
Experimental Channels

Two Gen Z founders want to change the OOH ad marketplace for their generation
Member Exclusive

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks
The Creator Economy

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
Digiday Media Buying Summit

Agencies take diversity efforts beyond the numbers
Digiday Media Buying Summit

Agency execs balance automation and strategy with new ad formats
Member Exclusive

Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
Strategizing for the Future

How independent agencies go on the offensive to find new growth opportunities
The Creator Economy

Plus Company agencies combine forces on a new influencer marketing model
Member Exclusive

Media Buying Briefing: Influencer agencies expand into talent management to reach more creators

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