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Antoinette Siu
Antoinette Siu
Member Exclusive
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
Generative AI
Agencies are concerned about how much to trust generative AI
Member Exclusive
Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date
Business of TV
Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective
Retail Revolution
PubMatic expands commerce offerings as retail media grows
Marketing on Platforms
X marks the spot, but what does that spot signify, ask media agency execs
Retail Revolution
Amazon, Walmart e Instacart siguen compitiendo mientras las agencias añaden más dólares publicitarios de medios de comercio a sus carritos de compras
Retail Revolution
Amazon, Walmart, Instacart continue to compete as agencies add more commerce media ad dollars to their carts
Experimental Channels
Are NFTs dead? How media agencies are framing the future of this blockchain tech
Member Exclusive
Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities
Future of Measurement
CreatorIQ develops metrics showing the return on influencer marketing
Evolving Agencies
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
Content & Commerce
Trade School founder Genna Franconi on the influencer content business and future of AI
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