Antoinette Siu

Antoinette Siu

Super Bowl

How agencies are investing in influencers this Super Bowl
Life Beyond the Cookie

Though cookie alternatives are out there, agencies have their issues with them all
Strategizing for the Future

NP Digital acquires agency REBL House to combine creative and data capabilities
Third-Party Cookie Primer

Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media
The Creator Economy

Influencer agencies expand in U.S. markets with new leadership as global competition rises
Member Exclusive

Media Buying Briefing: Exploring the many ways creative and media are coming back together
Content & Commerce

As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings
Member Exclusive

Media Buying Briefing: Agency news and takeaways from CES 2024
Evolving Agencies

How one independent agency has watched the industry evolve over the last decade
The 2024 Notebook

What influencer agencies are watching in 2024: paid media, virtual influencers and commerce
WTF Series

WTF is anomaly detection?
Looking Back/Ahead to 2024

Agencies hope AI helps with content transparency, anticipation and commerce in 2024
Member Exclusive

Media Buying Briefing: Here are five media agency trends to watch in 2024

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