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Digiday Media Buying Summit
Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers
Digiday Media Buying Summit
Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
Evolving Agencies
As $12 billion 2024 political spending cycle nears, Stagwell partners with RealClearPolitics
Member Exclusive
Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
Future of Measurement
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
Generative AI
Media.Monks applies AI to generate highlights, new media content for Gen Z
Navigating Economic Instability
Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital
Member Exclusive
Media Buying Briefing: Agencies’ views for and against bid shading
Future of Measurement
How agencies are measuring impact for brands beyond the classic core metrics
Audio Anywhere
SiriusXM creates a podcasting brand safety and suitability tool for advertisers
Member Exclusive
Media Buying Briefing: Are AI chatbots going to power agency operations and client services in the future?
Agency Culture
How Code and Theory’s Kirstyn Nimmo vision for inclusion means making it a part of ‘all of our strategies’
Gaming & Esports
Stagwell-owned agency bets on new gaming partnership to target Gen Z
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