Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

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Case Study: How SuperAwesome helped brands and developers engage young audiences safely in 2021
Gaming & Esports

‘Joining a consultive team to the leadership’: Why a leading esports organization is inviting its players to become investors
Gaming & Esports

‘No matter what game it is, people come to Twitter to talk about it’: A Q&A with Rishi Chadha, Twitter’s head of gaming content partnerships
Gaming & Esports

As mobile esports activity heats up, everyone is following developers’ lead
Gaming & Esports

Why Ralph Lauren — the man and the company — is already in the metaverse
Gaming & Esports

Why some companies are bringing virtual items into physical space via AR and hologram technology
Gaming & Esports

How esports org 100 Thieves will boost its M&A strategy with $60M in Series C funding
Gaming & Esports

Myth buster: Misconceptions about the relationship between gamers and brands
Gaming & Esports

How ESL is bringing its tried-and-true esports event framework to the mobile space
Gaming & Esports

The Rundown: How up-and-coming esports organizations are separating themselves from the pack
Gaming & Esports

As hiring in the metaverse ramps up, experts caution against working with snake oil salesmen
Gaming & Esports

As the virtual world takes shape, experts caution metaverse builders to prioritize accessibility
Gaming & Esports

How Roblox’s virtual brand activations are building a robust creator economy

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