Financial Times, Twitch and Politico are among the winners of this year’s Digiday Media Awards Europe

Financial Times, in partnership with FedEx, won the award for Best Branded Content Program — B2B — a new category this year — for “Champions of Business,” a campaign spotlighting 31 small and mid-sized enterprises working behind the scenes of elite football.

Through features, mini-documentaries and thought leadership distributed across business and sports platforms, the program connected B2B audiences with stories of innovation, sustainability and growth. By linking its UEFA Champions League sponsorship to credible journalism and football culture, FedEx strengthened awareness, engagement and consideration while positioning itself as a trusted partner for subject matter experts navigating global complexity.

Twitch was recognized across multiple categories for work that redefined how brands engage gaming audiences through platform-native design and community participation.

With Activision, Twitch earned the awards for Best Brand Partnership — B2C (a new category this year) and Best Use of Emerging Technology for “Rogue Shadow Ops,” an interactive launch for “Call of Duty: Black Ops 6” that turned viewers into active operatives using live chat commands, emotes, raids and bespoke 3D environments. The experience extended beyond launch, sustaining engagement through gameplay integration and creator-led activations.

Twitch also won the award for Most Engaged Community for its partnership with Pot Noodle, which embedded a consumer brand into gaming culture by transforming slurping into a shared Twitch ritual. Together, the wins highlight Twitch’s ability to combine technology, culture and collaboration to drive participation, relevance and measurable impact at scale.

Politico was recognized for work that strengthened its editorial authority while extending its journalism beyond the page. The outlet won the award for Best Event for its immersive pop-up The Politico Pub, which reimagined party conference coverage as a live Westminster pub, drawing senior political figures and producing exclusive reporting, viral social content and increased audience engagement.

It also earned the award for Editorial Team of the Year for a year of sharper European coverage and tighter transatlantic coordination. Under refreshed leadership, Politico’s newsroom unified reporting across capitals, expanded specialist verticals and grew live and audio journalism, delivering measurable audience growth and sustained influence among policymakers in the U.K., Europe and the U.S.

Explore all the winners of this year’s Digiday Media Awards Europe below.

Best Ad Tech Platform
MiQ: Breaking the fragmentation cycle with advanced AI

Best Brand Partnership – B2B – NEW
Infobip & MoneyGram Haas F1 – revolutionizing fan experience

Best Brand Partnership – B2C – NEW
Twitch: Rogue Shadow Ops

Best Branded Content Program – B2B – NEW
Financial Times & OneFootball – FedEx Champions of Business

Best Branded Content Program – B2C – NEW
Vox Media & HSBC – Insight In Motion

Best Collaboration
RevLifter & Revving solve adtech’s secret killer: cash flow

Best Contextual Targeting Offering
Inch’s Cider’s high attention, low-carbon campaign by GumGum

Best Event
The POLITICO Pub at Party Conference

Best First-Party Data Strategy
Aonic – Making UA & Insights More Rewarding

Best Multichannel Campaign
Redken ABC with TikTok Out of Phone

Best Podcast – NEW
L’Oréal Groupe, NYT Advertising—This Is Not a Beauty Podcast

Best Publisher Platform
Shorthand – Beautifully simple storytelling

Best Use of Audience Insights
Mail Metro Media & Spark Foundry & ASDA — Part of the Family

Best Use of AI
Alma Media

Best Use of Data
Mail Metro Media & Spark Foundry & ASDA — Part of the Family

Best Use of Emerging Technology
Twitch: Rogue Shadow Ops

Best Use of Interactive Content
UBS & New York Times Advertising – Craft Matters

Best Use of Social
Mail Metro Media & Spark Foundry & ASDA — Family Matters

Best Use of Video
Vox Media & HSBC – Insight In Motion

Editorial Team of the Year
POLITICO’s Editorial Team in Europe

Most Committed to Sustainability
GumGum’s high attention, low carbon campaign for Inch’s

Most Engaged Community – NEW
Twitch: Slurp & Conquer with Pot Noodle

Sales Team of the Year – NEW
The Little Dot Studios EMEA Ads team

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