Digiday Awards Europe

Digiday is proud to introduce the Digiday Awards Europe, a new program that combines the Digiday Media Awards Europe and the Digiday Marketing and Advertising Awards Europe to recognize the companies, campaigns and technology modernizing European media and marketing. Over the years, they’ve honored industry-leading work from Hearst UK, Culture Trip, Politico Europe, Adidas and more.

Interested in entering? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

View the finalists

Key Dates

  • Shortlist Announcement: View shortlist
  • Winners Announcement: Feb 27, 2024

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Past Categories

  • Best Use of AI

    Awarding the most effective use of AI by a brand, agency or publisher.

  • Best E-Commerce Strategy

    Awarding the e-commerce strategy that has most successfully achieved set goals.

  • Leader of the Year

    Awarding the most creative and innovative executive who has most successfully led their team both in strength and forward-thinking.

  • Best Use of TikTok

    Awarding the TikTok strategy that most successfully achieved set goals.

  • Best Experiential Campaign

    Awarding the campaign that has been most successful in achieving its objectives through either online or offline experiences.

  • Best Publisher Platform

    Awarding a technology that is most successful in helping publishers meet set goals.

  • Best Ad Tech Platform

    Awarding the ad tech platform that has most successfully helped publishers meet set goals.

  • Best Use of Data - Advertiser

    Awarding a content strategy by a brand/agency that, through the use of data, most successfully achieved campaign goals.

  • Best Use of Technology

    Awarding the use of technology to promote a product, brand or service.

  • Best Launch Campaign

    Awarding a content marketing campaign that has most successfully generated buzz or increased awareness around the launch of a new product or publication.

  • Best Multi-Platform Campaign

    Awarding the campaign that has been most successful in achieving its objectives through a multi-channel strategy and approach.

  • Best Use of Social

    Awarding a social media strategy that most successfully promoted a brand, product or service.

  • Best Use of Video

    Awarding a video strategy that most successfully promoted a brand, product or service.

  • Best Podcast

    Awarding a podcast that has been most successful in achieving business objectives.

  • Best Digital Product Innovation

    Awarding the digital product innovation that best enhanced user experience and improved content or ad delivery.

  • Best Brand/Publisher Partnership

    Awarding a brand/publisher partnership that has most successfully promoted a brand, product or service.

  • Publisher of the Year

    Awarding a publisher that best displays original thinking, creativity and overall excellence in its approach to media.

  • Best Branded Content Site

    Awarding a content destination including, but not limited to, a blog, microsite, or landing page, that has been most successful in achieving business objectives.

  • Best Branded Content Series

    Awarding an ongoing branded content series that has been most successful in achieving business objectives.

  • Best Use of Emerging Technology

    Awarding the use of immersive technology in a campaign, including but not limited to, AR, VR, or the metaverse, to promote a product, brand or service.

  • Best Creative

    Awarding the best and most engaging ad creative of the year.

  • Best Collaboration

    Awarding the agency/client collaboration that has most successfully achieved set goals.

  • Best Use of Audio

    Awarding the most effective and creative use of audio content/mediums to promote a product, brand or service.

  • Most Effective/Measurable Campaign

    Awarding a campaign that has successfully made the biggest tangible impact on business objectives.

  • Brand of the Year

    Awarding the brand that has been most successful in achieving business objectives.

  • Best Use of Native Advertising/Sponsored Content

    Awarding the most effective and creative use of native advertising or sponsored content to promote a product, brand, or service.

  • Best Influencer Collaboration

    Awarding the brand/influencer collaboration that has most successfully achieved set goals.

  • Best First-Party Data Strategy

    Recognizing the strategy and use of first-party that has most successfully put a media company in position to engage audiences and generate revenue for themselves and their clients.

  • Best Custom Advertising

    Awarding non-standard advertising options that best serve a combination of user experience and commercial goals.

  • Editorial Team of the Year

    Honoring the editorial team that has been most successful in producing content in alignment with their company’s editorial mission.

  • Best Contextual Targeting Offering

    Recognizing the contextual advertising offering that is most effective in helping clients achieve business objectives.

  • Agency of the Year

    Awarding the agency that has most successfully achieved set goals.

  • Ad Operations Team of the Year

    Honoring the team that has been most effective in supporting day-to-day advertising operations, partnering with clients and ultimately, growing a media company’s advertising business.

  • Best Event

    Awarding the best execution of a single event that served as an extension of the publisher’s brand.

  • Best Story

    Awarding the best single editorial article created by a newsroom.

  • Best Search Campaign

    Awarding the campaign that has been most successful in achieving set goals through the utilization of search engine marketing.

Judges

  • Jaine Sykes
    SENIOR DIRECTOR OF MEDIA STRATEGY
    EDELMAN UK
  • Steve Wilson-Beales
    HEAD OF SEO & EDITORIAL PRODUCT
    GLOBAL
  • Louise Crosby
    DIRECTOR STRATEGIC DEVELOPMENT
    NEWS UK
  • Hasan Ramadan
    GLOBAL HEAD OF DIGITAL ADVERTISING
    EURONEWS
  • Caroline Fenner
    COMMERCIAL DIRECTOR
    BUZZFEED
  • Kevin Sharpless
    GLOBAL HEAD OF CLIENT SOLUTIONS
    BLOOMBERG MEDIA
  • Thomas Byrne
    CHIEF EXECUTIVE OFFICER
    ROCKETMILL
  • David Thomson
    HEAD OF DIGITAL
    STARCOM IRELAND
  • Mulenga Agley
    FOUNDER AND CEO
    GROWTHCURVE
  • Natalia Vasilyeva
    EVP MARKETING & STRATEGY
    ANZU.IO
  • Gabriella Krite
    HEAD OF DIGITAL OPERATIONS
    THE KITE FACTORY
  • Kirsty Hathaway
    EXECUTIVE CREATIVE DIRECTOR
    JOAN LONDON
  • Ufuk Inci
    CREATIVE PRODUCTION LEAD
    HIGHSNOBIETY
  • Simon Jary
    SVP CONSUMER WORLDWIDE
    FOUNDRY/IDG
  • Charlotte Parks-Taylor
    CO-OWNER & CHIEF STRATEGY OFFICER
    CREAM
  • Tom Pickworth
    DIRECTOR OF TECHNICAL OPERATIONS, COMMERCIAL
    MAILONLINE
  • Rachel Hall
    MANAGING PARTNER
    THE SPECIALIST WORKS
  • Filipe Rodrigues
    HEAD OF DIGITAL & INNOVATION
    ARENA MEDIA PORTUGAL
  • Caroline Harrison
    DIRECTOR OF DIGITAL MARKETING
    HSBC UK
  • Sarah Baumann
    MANAGING DIRECTOR, THE WILD
    JUNGLE CREATIONS
  • Justine O’Neill
    SENIOR DIRECTOR
    ANALYTIC PARTNERS
  • Clare Beddow
    COMMERCIAL DIRECTOR, UK
    MIQ
  • Sam Rogers
    EDITORIAL DIRECTOR, HYPEBAE
    HYPEBEAST
  • Karen Eccles
    CHIEF COMMERCIAL OFFICER
    THE TELEGRAPH
  • Caroline Parkes
    CHIEF STRATEGY OFFICER
    RAPP
  • Zoe Mitchell
    CHIEF GROWTH OFFICER
    BUTTERMILK
  • Pete Maginn
    MANAGING DIRECTOR, COMMERCIAL INSIGHT
    BEANO BRAIN
  • Marco Marranini
    COO - EUROPE
    OPEN INFLUENCE
  • Molly Fluet
    VICE PRESIDENT, MEDIA SOLUTIONS
    POLITICO EUROPE
  • Matt Baskerville
    DIRECTOR OF MEDIA OPERATIONS
    DAZED MEDIA
  • Kerry Thorpe
    HEAD OF COMMUNICATIONS, EUROPE & ANZ
    BEN & JERRY'S

Past Winners

  • ADIDAS
  • Boiler Room
  • Carat
  • Clickon
  • CNN
  • Discovery Channel
  • Forward PMX
  • Havas
  • Culture Trip
  • Hearst
  • JOE
  • Jungle Creations
  • LAD Bible
  • LIME Pictures
  • Pink News
  • Politico

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.