Digiday Awards Europe
The Digiday Awards Europe recognize the companies, campaigns and technology modernizing European media and marketing. Over the years, they’ve honored industry-leading work from Hearst UK, Culture Trip, Politico Europe, Adidas and more.
Interested in entering? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.
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Key Dates
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Entries closed: Dec 06, 2024
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Announcements coming
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Categories
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Campaign of the Year
Awarding the campaign that has demonstrated exceptional creativity, innovation, and effectiveness in achieving set goals.
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Most Committed to Sustainability
Awarding the company or campaign that has shown the highest commitment to sustainability through eco-friendly practices, green initiatives, and impactful environmental responsibility.
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Most Innovative Technology Provider
Awarding the technology provider that has delivered the most innovative and effective solutions, driving significant advancements and improvements for clients and the industry.
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Best Use of Personalization
Awarding the most innovative and effective use of personalized experiences through data-driven insights in a marketing campaign.
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Best Ethical Data Practice
Awarding the marketing strategy that has demonstrated the most transparent and ethical data practices, prioritizing consumer privacy and trust.
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Best Use of Interactive Content
Awarding the campaign that has best used interactive formats like quizzes, polls, or gamified experiences to engage audiences actively and creatively.
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Best Purpose-Driven Marketing Campaign
Awarding the campaign that has most effectively aligned its marketing efforts with a clear purpose or cause, addressing social issues or supporting charitable initiatives.
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Best Use of Retail Media
Awarding the use of retail media that most effectively utilized media channels to drive awareness, engagement and/or sales.
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Agency Executive of the Year
Awarding an individual who has best demonstrated leadership, innovation and results on behalf of their agency and across the industry.
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Marketing Executive of the Year
Awarding a marketing executive who has best demonstrated leadership, innovation and results on behalf of their brand.
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Leader of the Year
Awarding the most creative and innovative executive who has most successfully led their team both in strength and forward-thinking.
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Best Ad Tech Platform
Awarding the ad tech platform that has most successfully helped publishers meet set goals.
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Best Use of Data
Awarding a content strategy by a brand/agency that, through the use of data, most successfully achieved campaign goals.
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Best Use of Technology
Awarding the use of technology to promote a product, brand or service.
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Best Multi-Platform Campaign
Awarding the campaign that has been most successful in achieving its objectives through a multi-channel strategy and approach.
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Best Use of Social
Awarding a social media strategy that most successfully promoted a brand, product or service.
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Best Use of Video
Awarding a video strategy (single and/or series) that most successfully promoted a brand, product or service.
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Best Digital Product Innovation
Awarding the digital product innovation that best enhanced user experience and improved content or ad delivery.
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Best Brand/Publisher Partnership
Awarding a brand/publisher partnership that has most successfully promoted a brand, product or service.
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Most Innovative Publisher
Awarding a publisher that best displays original thinking, creativity and overall excellence in its approach to media.
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Best Branded Content Site
Awarding a content destination including, but not limited to, a blog, microsite, or landing page, that has been most successful in achieving business objectives.
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Best Branded Content Series
Awarding an ongoing branded content series that has been most successful in achieving business objectives.
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Best Use of Emerging Technology
Awarding the use of immersive technology in a campaign, including but not limited to, AR, VR, or the metaverse, to promote a product, brand or service.
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Best Creative
Awarding the best and most engaging creative of the year.
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Best Collaboration
Awarding the collaboration that has most successfully achieved set goals.
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Most Innovative Brand
Awarding the brand that has been most successful in achieving business objectives.
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Best Influencer Collaboration
Awarding the influencer collaboration that has most successfully achieved set goals.
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Best First-Party Data Strategy
Awarding the best strategy for collecting, organizing and utilizing first-party data.
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Best Custom Advertising
Awarding non-standard advertising options that best serve a combination of user experience and commercial goals.
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Editorial Team of the Year
Awarding the editorial team that has been most successful in producing content in alignment with their company’s editorial mission.
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Best Contextual Targeting Offering
Awarding the contextual advertising offering that is most effective in helping clients achieve business objectives.
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Most Innovative Agency
Awarding the agency that has most successfully achieved set goals.
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Best Event
Awarding the virtual, hybrid and/or live event that most successfully combined creativity, engagement and execution to deliver a memorable experience for a brand or publisher.
Judges
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Teddy TepavicharovaSENIOR DIRECTOR, PROGRAMMATICCONDÉ NAST -
Chrissy MarshallHEAD OF MEDIAMATTEL UK -
Günay AliyevaCO-FOUNDERGAMELIGHT -
Lucy HalleyEXECUTIVE HEAD OF STRATEGYHAVAS CX HELIA -
Katie SecretEXECUTIVE VICE PRESIDENT, GLOBAL MARKETINGOUTBRAIN -
Aaron WatkinsHEAD OF PAID SEARCH SOLUTION & STRATEGYMG OMD -
Natalia VasilyevaEVP MARKETING & STRATEGYANZU.IO -
Clare BeddowCOMMERCIAL DIRECTOR, UKMIQ -
Karen EcclesCHIEF COMMERCIAL OFFICERTHE TELEGRAPH -
Molly FluetVICE PRESIDENT, MEDIA SOLUTIONSPOLITICO EUROPE -
Kerry ThorpeHEAD OF COMMUNICATIONS, EUROPE & ANZBEN & JERRY'S -
Jane (Evgeniya) KubryakFOUNDERDISCOVER WITH JANE DOO -
Manikandarajan ShanmugavelASSOCIATE DIRECTOR, SOFTWARE DEVELOPMENTSP Global
Past Winners
Judging Criteria
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judging Process
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
Confidentiality
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Partnership opportunities
Interested in partnering with Digiday on your next campaign? Learn more about how you can integrate your brand into every aspect of the Digiday Awards Europe by submitting your information.