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Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists
Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results.
In the new Best Out-of-Home Campaign category, agency DIVE is nominated for its work with Coca-Cola Spain. For the Coca-Cola Music Experience 2025, Spain’s premier youth music festival, Coca-Cola partnered with DIVE and Essence Mediacom to activate TikTok’s Out of Phone program, transforming Madrid into a live, citywide feed of festival anticipation. From Sept. 5–11, high-impact DOOH screens showcased creator-led artist drops, countdowns and TikTok-native visuals that mirrored how fans engage on the platform. QR codes invited real-time interaction, turning everyday foot traffic into active participants. By translating TikTok buzz into physical spaces, Coca-Cola elevated its role from festival sponsor to cultural catalyst at the intersection of music, youth and creativity.
Finalists in the Best Technology category include Tribal Worldwide London and Volkswagen. The interactive agency’s personalized brochures were a critical component in a campaign designed to restore human connection in an increasingly digital car-buying journey. Sales advisors used the tool to capture the energy of in-person consultations and extend it beyond the dealership, while post-sale owner brochures supported customers during the critical early ownership period. The approach reframed digital communication as a continuation of the advisor relationship rather than a replacement, preserving trust, clarity and excitement at scale across 174 retailers. By combining personalization, advisor expertise and scalable digital tools, Volkswagen delivered a more confident, connected path from consideration to ownership.
Paper Crowns and Logitech G, the gaming arm of Logitech, are among the nominees in the new Best Agency Partnership category. Since 2022, the two teams have produced over 10,000 assets across more than 150 projects, with Paper Crowns now serving as one of Logitech G’s go-to creative partners across PC, console, SIM and esports. The partnership was on full display at the 2025 Logitech G PLAY keynote, where Paper Crowns led launch campaigns and core assets for seven of nine new products, including hero films, 3D renders, product walkthroughs and high-profile collaborations with partners such as Herman Miller and McLaren F1. By embedding Paper Crowns’ creative expertise directly into brand operations, Logitech G ensures consistency, scale and impact in a highly competitive, fast-moving market.
Stay tuned for the reveal of this year’s winners. In the meantime, see the complete shortlist below.
Agency Executive of the Year
James McEwan, billups
Koen Van Rhijn, billups
Best Agency Partnership – NEW
Logitech G & Paper Crowns – Breakthrough Creative in Play
Best Creative
Jordan Roth Website
Best First-Party Data Strategy
Tesco & LiveRamp: Driving £60+ iROAS with 1st-party data
Best Influencer Collaboration
Dew it anyway! by Mountain Dew
Zorka.Agency – Making Players Believe in Luck Again
PepsiCo & NewGen – The Pepsi Pioneers
Best Influencer Partnership
We Are Era & Jobba Grönt – Lantbrukstjej
Best Omnichannel Campaign – NEW
ALL-Accor + Teads’ Global Omnichannel Attention Campaign
Redken ABC with TikTok Out of Phone
ZEAL & Cheez-It – Launch of Cheez-It in the UK & Ireland
DIMES Cool Lime Mix Very Delicious
Polestar drives brand lift with LG Ad Solutions
Best Out-of-Home Campaign – NEW
A Week in Blackpool by billups for Alzheimer’s Society
Coca-Cola Spain Music Experience with TikTok Out of Phone
“That Deserves an Emmi” by billups for Emmi Caffè Latte
Best Purpose-Driven Marketing
A Week in Blackpool by billups for Alzheimer’s Society
Best Retail Media Strategy – NEW
A 1st multi-retailer Retail Media campaign with Cassegrain
Jellyfish and Kenshoo Skai – AI-Powered Retail Media
Kepler Promotes Amazon Performance+ Prospecting for Versuni
Best Use of AI
Equativ’s AI Media Planner Transforms Programmatic Planning
TeqBlaze, TeqMate AI for SSPs
T&P and Silverpush – Govia’s Context-First YouTube Campaign
Kepler Promotes Amazon Performance+ Prospecting for Versuni
Best Use of Data
Sky Sports & AMA – Live Ryder Cup Commentary
Tesco & LiveRamp: Driving £60+ iROAS with 1st-party data
IG Group Takes Pole Position with LG Ad Solutions
Best Use of Emerging Technology
The Museum of Digital Influence
Best Use of Social
Dew it anyway! by Mountain Dew
DIMES Cool Lime Mix Very Delicious
Redken ABC with TikTok Out of Phone
Volkswagen’s Life Test Drive
Best Use of Technology
DoubleVerify and Vodafone unlock value from news
MediaGo—A Leading Deep Learning-Based DSP on the Open Web
Volkswagen’s Personalised Brochures
Hunch & MaxBet – Delivering Real Time Relevant Offers
Hunch & United Students – Partnering in Creative Automation
Best Use of Video
Primis – Growth Through Video Innovation
Downtown Music – The Music Industry Lives Here
Jordan Roth Website
Smartly x MANGO: Transforming Catalogs into Impactful Videos
Campaign of the Year
Lightspeed – Dine Out Week and What the Fork? A Modern Dining Out Guide
ZEAL & Cheez-It – Launch of Cheez-It in the UK & Ireland
Marketing Executive of the Year – NEW
Benoit Skinazi, Equativ
Most Innovative Agency
TEAM LEWIS
Most Innovative Tech Platform
impact.com: making successful partnerships achievable to all
Index Marketplaces: Applying Intelligence on the Supply Side
Kenshoo Skai – Omnichannel Platform for Commerce Media
MiQ: Breaking the fragmentation cycle with advanced AI
TeqBlaze, White-Label SSP
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